Marketing Automation: More productive internal teams, stronger customer relationships
80% of all sales come from somewhere between the 5th and 11th point of contact. ‘Point of contact’ includes everything from seeing an advert to reading a press article to getting a sales email. 11 points of contact sounds like it requires the type of marketing budget normally associated with large corporations. Marketing Automation, however, makes it affordable. It also boosts the effectiveness of your marketing because it makes it easy to tailor your messaging for different audiences. You do this with user-friendly software (we reviewed many options and recommend HubSpot – read more here.
Marketing Automation makes it easy to personalise your marketing on a large scale. This is central to building valuable relationships: personalisation boosts intent to purchase by over 40% (Forbes). We begin by identifying the key audiences you’re selling to, homing in on their commercial objectives and pain points. Then we segment your contacts in different ways, targeting each list with regular, relevant communications.
Effective lead nurturing
Think about those 11 points of contact. Each point comes at a different time in the decision making process, which means you need to be strategic about each one. When you automate elements of your marketing you codify a clear customer journey, because you have more control over what messages prospects see at a given time. The result: a shorter, more profitable sales process.
More productive marketing & sales teams
Marketing Automation frees up your team to focus on adding more strategic value instead of wasting time on process and admin. Dashboards and analytics will save them time on reporting, and give crucial insight into how each element of your marketing is performing. And most importantly, there will be higher quality leads, better qualified opportunities and increased brand awareness – with less effort on their part.
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Are you ready to make better informed marketing decisions?
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