The potency of our evidence-based marketing is boosted by our use of cognitive psychology and a test/refine/review approach to tactical activity. By applying these three criteria – evidence, psychological fact and testing – we’re able to deliver strategic services from a position of knowledge and expertise.
Evidence
All agencies say they’ll challenge your preconceptions about what you need, but how many back this up with in-depth analysis of your organisation’s performance and reputation? Our objectivity allows us to uncover valuable insights into what your competitors are doing and how your business is viewed in the marketplace. Taking what you want to achieve as our starting point, we collect all the information we need to make effective recommendations on how to get there.
Psychology
The human brain has limited processing power and more circuits for stimulating desire than satisfaction. We’re hard-wired to want more, but overwhelmed by choice. The challenge for businesses is being heard above the noise. As Charles Darwin said, “It’s not the strongest, nor the most intelligent who survive, but those who are quickest to adapt.” Our understanding and practical application of cognitive and evolutionary psychology will help you do just that.
Testing
Having worked with organisations across the UK and internationally since 1998, we’ve got practical knowledge of what works and what doesn’t. We know, for example, when to use personalised letters over e-shots. We know when a press release will be counterproductive. And we can tell you when to use social media and when to stand firm against the trend to do so. By constantly reviewing and refining our campaigns we’re able to generate ever-improving results.
