Research by Ipsos MORI has shown that effective internal communication
is linked to employee engagement – particularly during times of change.
And it isn’t a luxury: poor communication wastes money through reduced
productivity, operational mistakes, high staff turnover, missed
opportunities and bad customer service.
However, good communication amounts to more than just pushing
information down through the ranks, particularly when staff are
bombarded with messages every day. In order to motivate employees and
get buy-in on new initiatives or structural change, organisations need
to create an internal culture that gives staff a sense of belonging.
Only then will individuals and departments pull in the same direction
and contribute to the achieving their organisation’s goals.
Cognition’s proven and unique approach, based on evidence, testing
and psychology, means we’re able to plan and implement long-term
campaigns that are timely, clear and consistent. Our experience enables
us to ensure that:
- tone and content are considered with the intended audience in mind
- all stakeholders receive messages when they should
- messages stay consistent over time and across different geographical regions
- complex messages are simplified and made more appealing using stories, graphics and interactive elements.
Having devised a number of effective and inspiring internal
communication campaigns for national and international organisations,
our team brings fresh thinking and a wide range of tactical ideas to
complex internal comms briefs.
