Cognition Marketing Agency - Market Research

Good market research is essential, but poor market research is an expensive waste of time that only tells you what you already know about your business. We take responsibility for ensuring that any research undertaken is going to yield genuinely new and important information which will have a significant impact on the success of your marketing activity. To this end, we conduct employee, market and competitor research which reveals opportunities and potential areas of growth, or provides compelling statistics that help strengthen your proposition.

Contact us if you’d like useful market research and competitor analysis that enables you to draw insightful conclusions about how to win new customers.

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....Show you how to get the best out of your communications budget - regardless of its size.

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MARKETING CASE STUDIES

ALE

The Belfry

The Smallpeice Trust

Market research

Effective market research forms the basis of successful strategy and can help define your unique proposition.

With market conditions changing daily, things that were true of your industry when you started out may not be now. Using intelligent market research, we can monitor the competition, track your customers’ habits and spot emerging trends or potential problems early.

Market research gives you the facts you need to analyse your performance and make effective decisions.

Cognition will ensure that any market research carried out is revealing, cost-effective and useful.

Value from marketing

Whether you’re looking for big-budget advertising or small-budget direct marketing, our expertise lies in getting as much value from your budget as possible.

Getting the right message to the right people is a critical element of generating a direct response, raising brand awareness, enhancing customer loyalty and increasing sales.

Our methods have been developed to get the best return on all sizes of marketing investment – in fact Management Today identified our approach as a blueprint for getting the best value out of a limited budget.

If you want marketing that works, talk to us.

We’re the experts.

Direct mail

Many of our clients ask us: does direct mail work? What can direct mail achieve? The answer is that direct mail can be a very cost-effective way of reaching a targeted audience, as long as it is based on clear objectives and monitored and refined to produce the best results.

Direct mail can enhance customer loyalty, attract new clients, develop brand awareness, generate income or provoke a specific response, but the messaging, recipients and format must be carefully considered.

Even if you’re marketing on a small budget, we can produce low-cost direct mail that’s effective.