Research by Ipsos MORI has shown that effective internal communication is linked to employee engagement – particularly during times of change. And it isn’t a luxury: poor communication wastes money through reduced productivity, operational mistakes, high staff turnover, missed opportunities and bad customer service.
However, good communication amounts to more than just pushing information down through the ranks, particularly when staff are bombarded with messages every day. In order to motivate employees and get buy-in on new initiatives or structural change, organisations need to create an internal culture that gives staff a sense of belonging. Only then will individuals and departments pull in the same direction and contribute to the achieving their organisation’s goals.
Cognition’s proven and unique approach, based on evidence, testing and psychology, means we’re able to plan and implement long-term campaigns that are timely, clear and consistent. Our experience enables us to ensure that:
- tone and content are considered with the intended audience in mind
- all stakeholders receive messages when they should
- messages stay consistent over time and across different geographical regions
- complex messages are simplified and made more appealing using stories, graphics and interactive elements.
Having devised a number of effective and inspiring internal communication campaigns for national and international organisations, our team brings fresh thinking and a wide range of tactical ideas to complex internal comms briefs.
