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ALE                                                                                                                                                                                                                                                      Back to all case studies

Rule

 

ALE is a global heavy transport, lifting and engineering specialist. The company is headquartered in Staffordshire and has more than 20 offices around the world.
 

 

Objectives

Our first objective was to raise awareness of ALE as a global company with a vast service offering following the launch of a new, integrated international brand.

We were also tasked with raising ALE’s profile as a leader in innovation in the heavy lift industry, with a particular expertise in dealing with the most complicated projects and the heaviest loads.

Achievements

Coordinated press attendance at the event launching ALE’s new brand in January 2010.  Coverage was achieved in key industry publications on both the rebranding of the company and the renaming of their trademark crane, establishing ALE’s undisputed leadership in the development of heavy lifting equipment.

Ongoing positive profiles of ALE projects and achievements in priority trade media, including heavy lift, transport, engineering and oil & gas, establishing the breadth of the company’s expertise across key sectors.

Interviews with ALE executives and company profiles in national business media and industry publications.

Biannual newsletter showcasing company and equipment news and case studies distributed to existing and potential customers, with positive feedback from recipients on the range of projects and depth of expertise demonstrated.