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CEWE PHOTOBOOK


CEWE color is Europe’s largest photo book company who set up a UK operation in 2007.

Objective

CEWE color is Europe’s largest photo book company who set up a UK operation in 2007. They have experienced a steady increase in sales across all products and are gathering UK market share for their photo book product.

CEWE engaged Cognition in December 2008 to help them further increase this market share. ‘CEWE PHOTOBOOK’ allows customers to create bound books using their own digital photos. The photo books can be personalised by choosing price, design, background, cover style and format.

 

 

Achievements

Working within the existing German corporate guidelines Cognition was tasked with increasing the awareness of CEWE PHOTOBOOKS within the UK.

Projects completed so far have seen CEWE PHOTOBOOK exhibiting at the 2009 Baby Show at the NEC and hosting various promotional days at their Jessops partner stores.

Press campaigns have targeted photography enthusiast publications and in-flight magazines including British Airways, EasyJet and Ryan Air. We have created video tutorials on how to use the software which have been uploaded to the website and YouTube®, we have also have set up a social networking presence in the form of a Twitter account and launched targeted advertising on Facebook.