Objectives

With a growing market for technology that reduces carbon emissions, Claude Lyons turned to Cognition to update the brand and create an integrated strategy for its family of PowerSave energy saving products.  Cognition’s objectives were to create a modern and sleek look and feel that brought PowerSave in line with its competitors and to raise Claude Lyons’ profile as an innovator in energy management technology.

Achievements

The new brand identity and corresponding website were launched at the NEMEX Sustainability Live! Exhibition in April 2010 – a leading industry event for sustainable products and developments.  A new technological innovation was announced at Sustainability Live! and achieved coverage in key industry publications.  In the months following the brand launch, Cognition placed a series of written articles in facilities management and sustainability publications discussing the importance of key issues that distinguish PowerSave from its competitors.