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See20/20                                                                                                                                                                                                                                           Back to all case studies

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See20/20 is the world’s only web-based ophthalmic practice management software, improving optician’s efficiency, customer service and communication with their customers and bottom-line profitability.

 


Objectives

Cognition’s remit was to raise awareness of See20/20 and the capabilities of its software among opticians – ultimately increasing new business enquiries. 


Achievements

  • Regular and timely coverage in optical media including case studies, expert comment, partnership announcements, new business wins and company initiatives

  • Multi-lingual exhibition support and 24-hour press office

  • Press announcements to support software launches and upgrades