Objectives

We created a distinctive brand position and identity for Tornado to raise their
profile, leverage the company’s strengths and heritage, differentiate them from their competitors and inform all marketing and PR going forward. In conjunction with the new brand we designed and developed a website which showcases the full Tornado range. Since the initial rebranding exercise, we have been tasked with supporting Tornado’s increasing success in Europe and implementing tactical campaigns to promote new product lines.

Achievements

• Positive internal and external feedback throughout the development of the brand
• Considerable coverage in trade and vertical press
• Significant increase in traffic to the website
• Stronger relationships with resellers through the newly established Partner Programme
• The successful launch of Centaur horse fencing at the Horse of the Year Show,  backed up by extensive editorial and advertising in Horse and Hound
• Increasing success in the export markets, resulting in the need for 3 new websites and accompanying collateral in French, German and Latvian