Digital Lifeboat Series: Leadership in a Crisis

Alan led the first successful British unsupported expedition from Canada to the Geographic North Pole. They walked 672 nautical miles in temperatures as low as -65C, dragging a sledge the weight of a baby elephant 

Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.

John Berry was previously Managing Director of the global consulting division of Genus plc, the FTSE 250 global Biotechnology business. He went on to partner with a university friend to build Haygrove Ltd from a small start-up to a £100m technology business with operations in North and South America, South Africa, Europe, Australasia, and China.Today John is Chairman of Cognition, a founding director of the Consulting group, DXG, Chairman of Arborea Ltd, Chairman of Galebreaker Ltd and also an experienced business Non-Executive Director and charity Trustee. John is a member of the Chartered Institute of Marketing and has a Masters in Business Administration (MBA) from Henley Management College.