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Digital Lifeboat Series: Leadership in a Crisis


Excellent presentation

"Alan is truly inspirational and very grounding. I have taken a few key points from this which I will apply to my leadership role."

A Digital Lifeboat Series: Leadership In Crisis

09 April 2020

HubSpot Video


Our 'Digital Lifeboat' series of webinars is designed to protect and inspire businesses as we face unprecedented challenges.

This week we welcome Alan Chambers MBE from The Extreme Leaders, who will focus on Leadership. 
Awarded the MBE at 32 for determination and leadership in adversity, Alan has conducted many polar expeditions and used his knowledge to inspire the England rugby and cricket teams to success.
The webinar will also feature a Q&A with Alan and Dr. Peter Hughes, psychologist and co-founder of Cognition. 
The webinar is practical, the advice is free and topics include:
  • How to lead in extreme and complex circumstances
  • How individuals and teams can thrive in extreme adversity
  • How resilience can be learned
  • How you can reinvent yourself under extraordinary circumstances

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Take a look at the speakers BIOs here


Alan Chambers


Alan led the first successful British unsupported expedition from Canada to the Geographic North Pole. They walked 672 nautical miles in temperatures as low as -65C, dragging a sledge the weight of a baby elephant 

In preparation for the 2003 rugby world cup, Alan was invited by Sir Clive Woodward to speak to the England rugby squad, concentrating on project focus, maintaining direction in adversity and the change required in order to adapt. Team Captain Martin Johnson, comments, "Alan’s amazing story highlighting the remarkable focus and leadership he had around the north pole trip truly inspired the team in their preparation for the Rugby World Cup 2003". The England team went on to win the world cup.

Dr. Peter Hughes

PositionPsychologist | Co-founder of Cognition Agency | Ghostwriter

Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.


John Berry

Cognition Chairman

John Berry was previously Managing Director of the global consulting division of Genus plc, the FTSE 250 global Biotechnology business. He went on to partner with a university friend to build Haygrove Ltd from a small start-up to a £100m technology business with operations in North and South America, South Africa, Europe, Australasia, and China.Today John is Chairman of Cognition, a founding director of the Consulting group, DXG, Chairman of Arborea Ltd, Chairman of Galebreaker Ltd and also an experienced business Non-Executive Director and charity Trustee. John is a member of the Chartered Institute of Marketing and has a Masters in Business Administration (MBA) from Henley Management College.


"As usual – brilliant! Great speakers, inspiring stories and seamless delivery. Real food for though guys. Thank you"