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A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 1.)


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A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 1.)

Apr 16, 2020

HubSpot Video


The third in our Digital Lifeboat for Business series of webinars addresses a critical issue all businesses face: how can you leverage technology in a crisis?

In a crisis, we tend to retreat into habitual behaviours but a crisis can be the best time to deploy new technology: it helps manage key processes during a period of disruption and provides a way for businesses to emerge stronger from the crisis.

Aaron Marshall from Procensol and Dr. Peter Hughes from Cognition will show how this can be achieved in less than 8 weeks.

Focusing on technology and psychology, this webinar outlines surprising and challenging solutions to the problems we face.

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Take a look at the speakers BIOs here


Aaron Marshall

Head of Automation Practice at Procensol

A talented and engaging IT professional with over 15 years industry experience, spanning Service Delivery, Business Process Management, and Robotic Process Automation. Aaron is a skilled technology specialist; designing, delivering, and supporting IT solutions for organisations of all sizes.


Dr. Peter Hughes

Psychologist | Co-founder of Cognition Agency | Ghostwriter

Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.


John Berry

Cognition Chairman

John Berry was previously Managing Director of the global consulting division of Genus plc, the FTSE 250 global Biotechnology business. He went on to partner with a university friend to build Haygrove Ltd from a small start-up to a £100m technology business with operations in North and South America, South Africa, Europe, Australasia, and China.Today John is Chairman of Cognition, a founding director of the Consulting group, DXG, Chairman of Arborea Ltd, Chairman of Galebreaker Ltd and also an experienced business Non-Executive Director and charity Trustee. John is a member of the Chartered Institute of Marketing and has a Masters in Business Administration (MBA) from Henley Management College.


"Looking forward to the next series – Speakers were spot on and I will 100% be recommending this series to my colleagues. So much value to take away"