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A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 2.)


"Excellent speakers"

"Speakers were simply great and the Q&A session was really insightful. Thank you."

A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 2.)

Apr 23, 2020

HubSpot Video


The fourth entry in our Digital Lifeboat for Business series of webinars aims to answer a question that all business leaders are asking themselves: How do we approach sales and marketing in the wake of the covid-19 pandemic?

With both sales and marketing activity at a standstill for many organisations, world-leading inbound marketing, sales and service software HubSpot will be showing businesses of all sizes how adopting a data-driven, cloud-based platform can revolutionise the way you attract and delight your customers in any situation.

Aidan Cassidy from HubSpot and Dr. Peter Hughes from Cognition will explain how you can:

  • Reduce friction from buyer interactions
  • Generate detailed reporting on sales leads and hot prospects
  • Decide which potential customers to focus on, and which not to
  • Measure, report and optimise your marketing, sales and service functions

Unmissable for both current HubSpot customers and businesses interested in the HubSpot platform, this webinar will show you how to leverage leading sales and marketing technology to come back stronger from the current crisis.

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Take a look at the speakers BIOs here


Aidan Cassidy

UK Channel Manager, HubSpot

Aidan is the UK Channel Manager for HubSpot's EMEA partners. He is a former inbound marketing agency owner, and could now accurately be described as a 'Smarketer', having worked extensively across the canyon of both marketing and sales, both in leadership roles and as a consultant to SMEs and agencies across the UK and Ireland. He has worked with over 300 customers, clients and partners to drive growth through inbound strategy, and excellence in technology and marketing and sales alignment.


Dr. Peter Hughes

Psychologist | Co-founder of Cognition Agency | Ghostwriter

Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.


John Berry

Cognition Chairman

John Berry was previously Managing Director of the global consulting division of Genus plc, the FTSE 250 global Biotechnology business. He went on to partner with a university friend to build Haygrove Ltd from a small start-up to a £100m technology business with operations in North and South America, South Africa, Europe, Australasia, and China.Today John is Chairman of Cognition, a founding director of the Consulting group, DXG, Chairman of Arborea Ltd, Chairman of Galebreaker Ltd and also an experienced business Non-Executive Director and charity Trustee. John is a member of the Chartered Institute of Marketing and has a Masters in Business Administration (MBA) from Henley Management College.


"Looking forward to the next series – Speakers were spot on and I will 100% be recommending this series to my colleagues. So much value to take away"