History timeline

Cognition founded with the aim of blending emerging marketing technologies with the psychology of buyer behaviour. From the start, we are structured, methodical and entrepreneurial in our approach

Our first offshore clients in Guernsey and Jersey specialising in finance and luxury goods

Our growing portfolio of B2B and B2C clients including Slimming World and AON Insurance

We embrace the launch of Google AdWords and structure our first PPC campaign in January

We successfully launch groundbreaking marine navigation and entertainment technology at the London Boat Show. By the end of the year, we help our client negotiate a substantial trade sale

Working with a venture capital company in Hong Kong, this year sees us brand and launch the fourth UK Government Joint-Venture company using technology developed at DSTL

We become the first UK marketing agency to formalise our work with System 1 and System 2 thinking in our analysis of buyer behaviour

We are engaged by Qlik, a Swedish Business Intelligence company. We launch them in the UK, work with Gartner, help set up their Partner Channel and work with their migration to the US. They are now one of the world’s biggest BI companies

HubSpot launches one of the first marketing automation platforms and we are to become an early adopter

There are more than 200 million subscribers to 3G networks and the 36th website we build is the first to be launched on the new iPhone

Our 10th Anniversary sees us add to our portfolio of European clients when we work with Finmeccanica (now Leonardo), an Italian global technology company, on cyber security

We create a brand and strategy for Cisco’s Inclusion and Diversity programme in EMEA

Our successes in the software, manufacturing and engineering sectors mean that almost half our clients are from those sectors including the Engineering and Construction Industry Training Board, Timbmet, Abnormal Load Engineering and The Smallpeice Trust

Co-founder Dr. Peter Hughes, who has appeared on numerous programmes talking about psychology, branding and marketing, appears on the BBC series Superbrands and is interviewed by Brian Cox for the BBC series Addicted to Pleasure

We launch the first £1m kitchen, which is unveiled by celebrity chef Aldo Zilli at a star-studded event in Mayfair

This is the first year where clients with a strong international presence make up more than a third of our client base

Despite our growing global footprint, this year sees record engagement of Cognition by SMEs who want an agency with an entrepreneurial approach to marketing

Our unique blend of psychology, technology and marketing continues to be a blueprint for success with 83% of our clients saying our knowledge of buyer behaviour was decisive in their decision to choose Cognition

We run a series of groundbreaking seminars in multiple locations across London on branding, tactical marketing and buyer behaviour

We become the biggest UK HubSpot Platinum Partner and Wall Street English choose Cognition to run their global inbound programme

On our 20th Anniversary, we relocated our midlands office to bigger premises in central Birmingham. Jaguar Land Rover choose Cognition as a major marketing partner and we run a record number of international marketing and training programmes in countries as diverse as Russia, Chile and South Korea

Cognition was confirmed as one of EMEA's biggest HubSpot Diamond Partners.