History timeline

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

1998


Clear Aims, Solid Structures

Cognition founded with the aim of blending emerging marketing technologies with the psychology of buyer behaviour. From the start, we are structured, methodical and entrepreneurial in our approach

1999


Rapid Expansion

Our first offshore clients in Guernsey and Jersey specialising in finance and luxury goods

2000


Continuous Growth

Our growing portfolio of B2B and B2C clients including Slimming World and AON Insurance

2001


Early Adopters

We embrace the launch of Google AdWords and structure our first PPC campaign in January

2002


Success on the Water

We successfully launch groundbreaking marine navigation and entertainment technology at the London Boat Show. By the end of the year, we help our client negotiate a substantial trade sale

2003


A Safe Pair of Hands

Working with a venture capital company in Hong Kong, this year sees us brand and launch the fourth UK Government Joint-Venture company using technology developed at DSTL

2004


A First for Marketing Psychology

We become the first UK marketing agency to formalise our work with System 1 and System 2 thinking in our analysis of buyer behaviour

2005


Global BI

We are engaged by Qlik, a Swedish Business Intelligence company. We launch them in the UK, work with Gartner, help set up their Partner Channel and work with their migration to the US. They are now one of the world’s biggest BI companies

2006


Taking the Lead with Marketing Automation

HubSpot launches one of the first marketing automation platforms and we are to become an early adopter

2007


A Mobile First

There are more than 200 million subscribers to 3G networks and the 36th website we build is the first to be launched on the new iPhone

2008


Another European Client

Our 10th Anniversary sees us add to our portfolio of European clients when we work with Finmeccanica (now Leonardo), an Italian global technology company, on cyber security

2009


Inclusion and Diversity in EMEA

We create a brand and strategy for Cisco’s Inclusion and Diversity programme in EMEA

2010


Consolidating Success

Our successes in the software, manufacturing and engineering sectors mean that almost half our clients are from those sectors including the Engineering and Construction Industry Training Board, Timbmet, Abnormal Load Engineering and The Smallpeice Trust

2011


At the BBC

Co-founder Dr. Peter Hughes, who has appeared on numerous programmes talking about psychology, branding and marketing, appears on the BBC series Superbrands and is interviewed by Brian Cox for the BBC series Addicted to Pleasure

2012


The Most Expensive Kitchen in the World

We launch the first £1m kitchen, which is unveiled by celebrity chef Aldo Zilli at a star-studded event in Mayfair

2013


A Growing Global Footprint

This is the first year where clients with a strong international presence make up more than a third of our client base

2014


Delivering Success to SMEs

Despite our growing global footprint, this year sees record engagement of Cognition by SMEs who want an agency with an entrepreneurial approach to marketing

2015


The Power of Marketing Psychology

Our unique blend of psychology, technology and marketing continues to be a blueprint for success with 83% of our clients saying our knowledge of buyer behaviour was decisive in their decision to choose Cognition

2016


A Capital Audience

We run a series of groundbreaking seminars in multiple locations across London on branding, tactical marketing and buyer behaviour

2017


Another Milestone

We become the biggest UK HubSpot Platinum Partner and Wall Street English choose Cognition to run their global inbound programme

2018


Expansion to new Birmingham offices and Corporate and Global Success

On our 20th Anniversary, we relocated our midlands office to bigger premises in central Birmingham. Jaguar Land Rover choose Cognition as a major marketing partner and we run a record number of international marketing and training programmes in countries as diverse as Russia, Chile and South Korea

2019


A Great Start

January 2nd: On our first day back, we launch our new website and Aero Healthcare reward us for contributing to their success by expanding our remit

Contact the Cognition team