Founded in 1998, the story of Cognition is as remarkable as it is unusual.
Breaking new ground
In 1998, there was not a single agency in the UK using cognitive and behavioural psychology to deliver better marketing and sales outcomes. That’s until Cognition was founded. From the outset we covered all traditional marketing areas but we took a highly consultative approach. And it worked.
A growing force
As the demand for our services increased from privately owned businesses and global corporations, we recruited the brightest minds in the industry to build on our success. We gained wide recognition for our expertise and Dr. Peter Hughes was engaged as a consultant and presenter for BBC programmes on the structure and psychology of superbrands.
A new world of digital transformation
Marketing, sales and psychology are only as effective as the CRM and tech stack used to deliver them. Again, we were ahead of the market. One of the earliest UK adopters of HubSpot, we embraced automation and business intelligence. As founder members of the DXG, Cognition is now one of the world leaders in harnessing technology and data science to deliver exceptional marketing outcomes.
Following a series of in depth discovery sessions with the senior team at Shojin – Cognition revised the messaging and branding for Shojin’s business. Using its team’s extensive background in psychology, Cognition simplified Shojin’s overall proposition and redesigned the website – paring elements of overcomplicated pages back and applying consistent branding throughout.
As Galebreaker continues to expand its operations across the world, it needs a revised proposition and messaging that both reflects its varied offerings yet is simple enough to understand for a wide range of audiences. As well as reaching new audiences using digital marketing, it also wants to be able to track customer journeys through its sales funnel.
Cognition were engaged to restructure Wall Street English's global marketing strategy and roll this out using HubSpot, their chosen CRM, marketing and sales platform to multiple territories. All territories required HubSpot onboarding and set up. Also, bespoke training on the HubSpot CRM, Marketing Hub and Sales Hub.
Before working with Cognition, Lifelink Global had spent 3-4 years looking for a marketing partner that could fully understand its requirements as a non-profit. They were desperately in need of an agency that could not only help them communicate with certainty, clarity and passion, but also help them locate the people who would be most receptive to their message – a message that is not always popular in this day and age.
More about Cognition
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