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[Case Study Test] Cognition and Aston...

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11 Simple Steps to Effective Webinars

With the new norm, and specifically with the COVID-19 pandemic being a shadow over 2020, it’s a proven fact that webinars are far safer, and more economical to plan, set up, and run with than the...

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Cognition and Aston University to trial...

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10 PPC trends you can’t ignore in 2021

2021 is no different. If anything, it is a year where – for obvious reasons – external factors may drive dramatic changes in the industry. Regardless, here’s a brief look at some of the trends we...

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Why digital marketing fails

The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of their competitors and stay...

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4 Key SEO Trends to Follow in 2021

SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical to get it right. 

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What is social proof and how can you leverage this...

Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation.

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