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Paul is Cognition's Sales Director with over 25 years’ experience. Paul is a motivated and driven sales and marketing professional who strives to expand, develop and enrich businesses.
Connect with Paul Houston
There are many myths about the differences between B2B and B2C marketing. The biggest myth is about the supposed difference between how consumers and..
Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively. This is because: Many manufacturers believe social..
For 17 years, we’ve enabled businesses to generate positive, quantifiable change in sales volumes and profit margins, thanks to our Marketing..