Lindsey Witcherley

Why 2014 will be the year of social media

by Lindsey Witcherley on February 04, 2014
The power of social media grew from strength-to-strength in 2013 as platforms continued to evolve into cutting-edge marketing tools. And in 2014, we’re poised to experience more of the same. Social

For the past 15 years, marketers have often thought of SEO, social media, and content as separate channels and segmented practices. But these barriers are crumbling, according to inbound marketing specialists, HubSpot.

The vast majority of marketers are reported to regularly use Twitter to generate new and return business. The Twitter network boasts a stunning 232 million active users, who generate a staggering 500 million tweets a day.

Social media is clearly paving the way forward and shaping future marketing strategies. According to the Social Media Examiner, 83% of marketers have indicated that social media is important for their business. And it’s a sentiment that’s further compounded by 62% of marketers admitting that social media became more important to their marketing campaigns in the last six months (State of Inbound Marketing, 2012).

So, as much as we have experienced progress in leaps and bounds in 2013, this year looks set to feature successes on an equally grand and rapidly-evolving scale. Here’s how you can ensure your business embraces ‘the year of social media’:

1. Refine your SEO – it’s a practice that’s evolved considerably over the last five years. Google’s current focus is on quality and relevant content, audience appeal, social media activity, customer voice and then, keywords. If you haven’t already taken the time to do this, make sure your SEO activity aligns with today’s current best practices. Google may no longer provide search terms however, you can still make a start by seeking some information from Bing and Yahoo.

2. Don’t overlook video marketing – last year was undoubtedly a watershed year for social video advertising. And this year we’re set to see an emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing. It’s something you cannot afford to overlook. Ensure you incorporate it within your marketing strategies going forward, especially given the fact 50% of all web traffic is reportedly now web-based.

3. Think mobile – with reports of mobile activity anticipated to overtake desktop usage at some point between now and next year, companies need to integrate mobile into all aspects of their business. Just having a mobile-friendly website isn’t enough to keep up with the times. Businesses also need to consider factors, including how their website is accessible via mobile and the responsiveness of the design. How does their content strategy work with mobile? Does it offer short, actionable pieces content specifically aimed at mobile users?

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Lindsey Witcherley

This post was written by Lindsey Witcherley

As Inbound Director, Lindsey is responsible for driving overall inbound strategy and marketing automation.

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