Julie Kilburn

5 simple steps to creating a successful infographic

by Julie Kilburn on April 29, 2014

A well-designed infographic can simplify a complex subject matter or transform an otherwise dry topic into a highly sharable piece of content.

Most importantly, it’s one of the key ingredients for businesses looking to strengthen their digital marketing campaigns with relevant and engaging content.

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With 40% of people responding better to visual information than plain text (Zabisco), it’s no surprise that an increasing number of companies are integrating this tool in their marketing campaigns. However, while bright colours and creative visuals may be eye-catching, they aren’t enough to make them resonate with the target audience.

That’s because, from a design perspective, infographics aren’t just pretty pictures. If executed correctly, they contain a clever mix of text and graphic design.

Here’s 5 things you can do to improve your infographics:

1. Make them memorable

When it comes to designing an infographic, one of the most important things to remember is that your brand needs to be memorable and engaging given that ‘90% o information transmitted to the brain is visual’ (3M Corporation).

You can easily achieve this by using clear and concise graphics, simple facts and figures, bold colours and above all by showing a story in a logical order that the reader can follow.

2. Keep them simple

Infographics need to be interesting and unique however, this means many people fall into the trap of overthinking their concepts. This often results in too many colours, different images and far too detailed text, all competing for the reader’s attention.

The most effective infographics are simple. Remember this and you can’t go far wrong. Take a look at this simple, but effective approach:

3. Be creative

Your infographics will make more of an impact if the main message is obvious. Give your infographics a unique twist by using imagery to represent data.

Also consider using simple, clear fonts, such as Arial, in explanatory paragraphs and more artistic fonts, such as Museo, to highlight certain points. Shapes and images can also be used to replace certain words to emphasise their meaning.

4. Keep to a simple grid layout

As with most good graphic design work, infographics work better if a simple column and grid system is used. Clearly defined sections are easier for the reader to follow and more importantly, in the correct order. Without a grid system, the graphic can become muddled and difficult to read.

5. Make it easy to share

While informing recipients about your latest business news or showcasing great design may be nice, your objective is to make sure your infographics are shared.

Make it simple for your target audience to easily forward your infographics to their social media contacts by incorporating clear and simple ‘share me’ buttons into the design.

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Julie Kilburn

This post was written by Julie Kilburn

ulie has more than 16 years experience of designing printed and digital collateral and has extensive knowledge Adobe Creative Suite. She has worked with clients in a range of sectors including arts, environment, healthcare, industry, technology, government and sport.

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