Cognition Blog

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Why the B2B future is marketing automation

by Lindsey Witcherley on November 12, 2015
With 63% of companies that use marketing automation outperforming their competitors (The Lenskold Group) and 79% of the top businesses using marketing automation for...
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4 steps to ensure you have the right customers

by Lindsey Witcherley on April 2, 2015
For an effective growth strategy, you need to have the right customers in the right sectors, locations and businesses. This doesn’t just mean identifying people who need...
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SME marketing: Measure, review, refine

by Lindsey Witcherley on December 22, 2014
It’s all very well having a well designed website offering excellent user experience and a targeted marketing strategy to match. But if you don’t have the right tools in...
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The ultimate cheat sheet on inbound marketing

by Lindsey Witcherley on June 30, 2014
The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about inbound marketing....
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[Ask Me Anything] The top 6 SME PR questions

by Lindsey Witcherley on March 11, 2014
Bill Gates famously said that he would spend his last dollar on public relations. PR is so valuable because it’s a chance to communicate with potential customers while...
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[Infographic] Cognition Recruitment: We Only Want The Best

by Lindsey Witcherley on January 13, 2014
At Cognition our team are not only our best asset but our most important asset. Check out this infographic for an overview of what we look for when recruiting – it...
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How much social media (Klout) influence do you have?

by Lindsey Witcherley on December 9, 2013
The rise of social networking in the UK in recent years has been meteoric. Recent figures revealed by the National Office for Statistics (ONS) and Eurostat show that the...
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[Infographic] Customer retention: the best way to guarantee revenue

by Lindsey Witcherley on December 2, 2013
80% of future revenue will come from 20% of your current customers, according to research from Gartner. But which 20%? The fact is you don’t know, which is why you need...
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5 ways to integrate content marketing into your existing marketing efforts

by Lindsey Witcherley on December 2, 2013
‘Content marketing’ is a buzzword taking the marketing world by storm. But how does it fit in to your larger marketing strategy? The idea behind content marketing is...
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Content marketing: How to generate revenue by giving away information

by Lindsey Witcherley on November 28, 2013
There’s something that lots of marketers forget: marketing is not itself an end. It’s simply the means to an end – more sales. So to be worth time and money your...
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How to adapt your sales strategy for modern buying behaviours

by Lindsey Witcherley on November 15, 2013
In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day – according to Fast Company. That was 15 years ago. We’re now in the age...
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How to use social media to enhance your customer service

by Lindsey Witcherley on September 30, 2013
An increasing number of consumers are turning to social media to make companies sit up and listen to their complaints, and I’m one of them. Immediacy is undoubtedly...
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Nail your proposition: Lessons from book titles

by Lindsey Witcherley on September 23, 2013
The Huffington Post had a fantastic photo montage recently. A book blogger, Dan Wilbur, took a series of famous children’s books and created new titles that summarised...
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