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Sarah Groves

Sarah Groves
Sarah is Cognition's Agency Director and has more than 15 years of experience in marketing, working extensively both in-house and in agencies. Sarah has executed countless successful campaigns for companies ranging from large, established brands to small and medium-sized businesses.
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Recent Posts

What makes some SMEs more successful than others?

  Have you ever stopped to consider what makes market leaders more successful than their competitors? Yes, of course it’s because they’re more successful..

Interruption marketing vs permission-based marketing

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing. In recent years this has..

4 reasons SMEs do not invest in marketing

  With the average SME only achieving 39% of its planning marketing activity, business owners need to remind themselves marketing is key to achieving..

Back to the Future Day: Future marketing predictions

Great Scott! It’s only Back to the Future Day! It’s the day Marty McFly and Doc Brown travelled to in Back to the Future 2, back in 1989. Who would have..

What you can expect from our Route to Growth discovery sessions

In the 16 years we’ve been helping medium-sized companies use marketing to help achieve business growth, we’ve found that one of the mistakes firms often..

SME marketing: Measure, review, refine

It’s all very well having a well designed website offering excellent user experience and a targeted marketing strategy to match. But if you don’t have the..

Penguin, Panda and Hummingbird – what do they mean for your business?

When it comes to search Google is undoubtedly king. It’s the most visited website in the world, owns 90% of UK search space and performs on average 3.5..

Why you should outsource your marketing: 3 benefits

Nobody knows your organisation, product or service better than you. This is one of the reasons why outsourcing your marketing can be such a tricky..

Why Google’s latest move is another nail in the coffin for Adobe Flash

Remember the last time you visited a website, only to be greeted by a blank space or missing content because it primarily uses Adobe Flash? Well, it’s no..

The ultimate cheat sheet on inbound marketing

The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about..

Marketing automation: Win more business and nurture more leads

Want to generate new leads, but don’t have enough time or resource to do it? Marketing automation makes lead nurturing easier and can actually save you..

5 trade secrets that will improve your email marketing

Email marketing is one of the most powerful ways small businesses can build relationships and grow. 76% of marketers use email more today than they did..

Get better PR results by integrating your activity with marketing

The rapidly-evolving advent of digital technologies has transformed virtually every aspect of business operations - and marketing is no exception...

What is inbound marketing?

Most marketing people like buzzwords, and it seems like everyone is talking about inbound marketing now. But what exactly is it? And how is it different..

Marketing lessons from Fitbit: Right product, right time, right price point

What underpins a successful business? It’s the ability to create the right product at the right time and at the right price point. Get that formula right..