Designing with DEIA in Mind

Design inclusively with DEIA in mind for neurodiverse audiences while maintaining your brand's identity with these 3 key points.

According to Deloitte, around 20% of the global population is neurodivergent. This makes neurodiversity-friendly design a crucial part of your branding toolkit. Without it, you could be isolating at least a fifth of your target audience. 

But, designing with neurodiverse audiences in mind must go beyond simply adding video subtitles. From logical layouts to ensuring your colour contrast is on point, there’s a lot to consider. 

Get key tips directly from Cognition’s Creative Designer, Karl Randay where you’ll learn how to design with neurodiverse audiences in mind - without losing sight of your brand’s core visual identity.

Continue your learning

Download our guide to discover 4 lessons from the world of psychology and how to apply them to your brand to generate results.