Richard Brennan

Instagram stirs up social media debate with ad move

by Richard Brennan on November 13, 2013

 

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So, it would appear Instagram has ruffled a few feathers after taking the plunge and unveiling the first of its ad hit feeds.

The sponsored image, featuring a gold watch from fashion designer, Michael Kors, is the first ad to grace the platform. And it’s a real insight of what users can expect from advertisers in years to come.

However, despite flagging to its users that the ads were on their way, their arrival has stirred up a whirlwind of lively commentary containing a mixed bag of reactions, which include displeasure from users in response to their use.

Literally hours after going live, the ad, which did not appear on all user feeds, had attracted more than 65,000 ‘likes’ and over 540 comments ranging from positive to negative.

Interestingly, despite the negativity aimed at the Kors ad by anti-advertising Instagram users, recent figures have revealed that the pilot ad actually received almost four times as many ‘likes’ as the average Michael Kors Instagram post.

Who knows what the future has in store for Instagram ads, only time will tell. In terms of the Kors ad in particular, it may be that it only generated bumper interest as a result of people being curious about what it looked like. If this is the case, the novelty will most certainly wear off for advertisers who choose to go down the sponsored posts route in the future. Added to this is the fact that it’s not obvious whether the people who checked out the Kors ad were a targeted demographic likely to purchase Michael Kors products in the future.

No specific timings have been revealed by Instagram as to which brands will be following in the footsteps of the Kors ad however, it has confirmed that names, including Lexus and Burberry, will be following suit at some point.

One thing’s for sure, the next ad is certain to stir up just as much, if not more, social media debate.

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Richard Brennan

This post was written by Richard Brennan

SEO & SEM specialist

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