Sanina Kaur

LinkedIn Elevate: the ins and outs of this new content sharing product

by Sanina Kaur on April 16, 2015

We’re firm believers in the power of content marketing and the role it plays in helping generate business growth.

Targeting the right people at the right time with the right message can increase leads by 124% (Interconnected World).

However, there’s little point in creating great quality content that resonates with your target audience if few people are aware of it. Creating and sharing content through social media is something we’ve always championed company-wide and to our clients.

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That’s why we were particularly interested to hear about LinkedIn’s latest product, LinkedIn Elevate, which is aimed at helping companies to empower their employees to share content. Read on for more details of why it’s been introduced and how it works.

What’s the thinking behind LinkedIn Elevate?

According to LinkedIn, if a LinkedIn member shares 6 pieces of content, on average, they’ll receive 6 profile views and make 2 new connections. And the company they work for will receive 6 job views, 3 company page views, and 1 company page follower.

However, despite this, LinkedIn’s research shows that only 2% of employees share content their company has shared on LinkedIn.

LinkedIn believes this is because businesses lack the tools to curate content easily and effectively, suggest it to the right employees and measure its impact.

How does LinkedIn Elevate work?

It combines algorithmic recommendations from LinkedIn Pulse and Newsle, and curation, to provide employees with a stream of relevant content they can share on LinkedIn and Twitter.

Interestingly, it’s also giving website and mobile apps like Klout a run for their money by enabling users to schedule their content to go live when their target networks are most active. For instance, schedule your posts in Klout and it’ll give you the 3 best times to publish your content depending on the day of the week you want to share them.

Is there anything else worth noting about LinkedIn Elevate?

Yes, there is. Another element LinkedIn is pushing about LinkedIn Elevate is its analytics, which employees and companies can tap into.

For example, you can see how many times your content’s been liked, commented on and reshared and how many people it reached.

Companies can also get access to data, including the number of job views and company page followers.

How can you start using it?

Unfortunately, you can’t use LinkedIn Elevate unless you’ve received an invitation from LinkedIn. However, LinkedIn has said there are plans to make it widely available in Q3. So for now it’s a case of watch this space!

Have you received an invitation to use LinkedIn Elevate and have you used it yet? What do you make of it? We’d love to hear about your experiences of using it. Get in touch and let us know

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This post was written by Sanina Kaur

Cognition content writer with 10 years of industry experience.