Blogging is more important to businesses now than ever before, with companies that do it experiencing 55% more website visitors than those who don’t (HubSpot).
We blog regularly on a variety of topics, and we’re avid readers of what other industry experts are saying too. Here’s our list of top ten marketing and social media blogs, so that you can discover the experts that we think provide the most valuable content.
1. Content Marketing Institute (contentmarketinginstitute.com/blog)
As their name suggests, they’re pretty good at content marketing!
Subscribe to their blog and you’ll get expert advice on strategy – everything from calculating ROI to finding the right writer.
CMI’s regular blog posts contain a wealth of information for all content marketers. We’re big fans!
2. Social Mediopolis (socialmediopolis.com)
Find out how to beat Facebook’s algorithm. Discover Hicon, a bracelet that alerts you when you receive an update on one of your social media accounts. Or, if you’re starting out, get advice on how to create a social media marketing plan from scratch.
What they don’t know about the latest developments in the social media world isn’t worth knowing. Sign up now.
3. Marketing Profs (marketingprofs.com/opinions)
A fantastic resource for all industry developments.
Get advice on how to use SEO to improve your Google ranking or how to choose an effective name for your business.
With numerous blogs from a variety of authors, keeping up with these informative posts is a great way to improve your marketing strategy.
4. Copyblogger (copyblogger.com/blog)
If you’re keen to brush up on your content creation, there’s no better place to start than by reading Copyblogger’s regular blog posts.
With advice on a myriad of topics, ranging from how to drive traffic to your own blog to using images to engage your readers, there’s an abundance of advice for marketers at all levels.
5. SocialMouths (socialmouths.com)
In their own words, SocialMouths give ‘kick-ass social media and business advice’ on everything from using video in email to monitoring your brand on Twitter to improving your Pinterest marketing strategy.
It's definitely worth subscribing if you're looking for advice on leveraging social media platforms.
5. HubSpot (blog.hubspot.com)
When it comes to inbound marketing, HubSpot have the last word. And their blog is evidence of their huge wealth of knowledge on all things content-related.
Find out steps you can take with your content to boost your Google ranking given 2014 changes to algorithms. Get advice on using images on Twitter to make your marketing stand out. Or read about how to make sure you're writing for your buyer persona. All excellent stuff!
6. TopRank (toprankblog.com)
TopRank are experts in digital marketing, and their regular blog updates provide valuable information ranging from the importance of empathy in content to what industry experts at leading brands think about the future of digital marketing.
Subscribe to find out about the latest content discovery tools and get tips on how to stay ahead in B2B marketing.
7. Marketo Blog (blog.marketo.com)
Marketo provide marketing automation software and also have an excellent blog focusing on the latest trends and best practices in marketing.
They specialise in social media, content marketing and email marketing, and offer an entertaining look at the industry as well as helpful tips and advice.
8. Webbiquity (webbiquity.com)
Webbiquity will tell you how to ‘be everywhere online.’ They post great content on SEO, search marketing, social media, brand management and social PR.
Get advice on the most helpful SEO tools and the best social PR guides. Discover the most effective ways to identify and engage key online influencers. It’s well worth keeping up with their blog in terms of the latest industry developments.
9. SocialMediaExaminer (socialmediaexaminer.com)
We love our subscription to the Social Media Examiner blog, offering a range of advice for those just starting out in marketing and seasoned pros, with the obvious focus on social media.
Discover how to convert leads to customers on Twitter, use LinkedIn Publisher to get more visibility on LinkedIn and protect your Facebook page from fake fans.
There’s so much to learn from the fantastic blogs they regularly publish.
10. State of Digital (stateofdigital.com)
Last but not least, the State of Digital blog focuses on digital marketing, with regular industry updates as well as social media and blogging advice.
It’s a fantastic resource with a great variety of contributors, including co-founder of marketing tool Tribalytics, Aleyda Solis.
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