cognition blog

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Royals “Trumped” in bromance brand-off

 

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Building brand awareness in the digital...

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How the right creative helps you win business

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How to brand a new product or service to win the right...

 

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Thomas Cook rebrand – successful exercise or key to...

So, Britain’s oldest tour operator, Thomas Cook, has ditched its signature globe logo and unveiled a rebrand featuring a yellow heart-shaped...

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Nail your proposition: Lessons from book titles

The Huffington Post had a fantastic photo montage recently. A book blogger, Dan Wilbur, took a series of famous children’s books and created...

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