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The Science of Storytelling

Storytelling has been a buzz word in business for many years, but few understand it or do it well.

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Why digital marketing fails

The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments,...

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Cognition and Aston University to trial...

Cognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University.  

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7 Psychological Techniques of the Most Effective...

In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication,...

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11 Simple Steps to Effective Webinars

With the new norm, and specifically with the COVID-19 pandemic being a shadow over 2020, it’s a proven fact that webinars are far safer, and more...

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[VIDEO] How to deliver successful webinars

Delivering a webinar which engages, converts, delivers value, and acts as a lead generation tool relies on a number of key factors.

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Do you have an empathy mindset in the workplace?

Wherever we are, whatever we are doing, whether at work, whether at home… You never know what’s going on in someone else’s life. Always be mindful...

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Is your brain stopping you from growing your business?

You know your business, right? 

You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them.

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