Cognition Blog
9 smart lead generation strategies for SaaS businesses
by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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5 min read
How to make the most of the metaverse
by Aaron Johal on May 25, 2022
The metaverse is the future, so it is time to get familiar and get it working for your business, reaching new customers and clients. The Metaverse is set to change the...
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4 min read
20 Shortcuts to Improve Efficiency
by Lindsey Witcherley on April 20, 2022
Did you know that we lose 64 hours per year by using our mouse instead of keyboard shortcuts? That’s not a typo… (2 wasted seconds / min) x (480 min / workday) x (240...
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5 min read
Ten Easy Ways to Make Your Business More Efficient
by Lindsey Witcherley on April 8, 2022
Whether it’s hybrid and remote working, paring back and refocusing your efforts or starting again from scratch, the last few years have changed the way we all work – we...
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8 min read
How to have a successful relationship with your marketing agency
by Dan Edwards on March 30, 2022
You’ve got objectives to hit and a business to grow. In order to hit your targets, you need to hire a marketing agency to help with strategy and to execute the tactical...
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5 min read
Working Smarter Not Harder
by Sam Beddall on March 9, 2022
In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either...
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5 min read
9 Tips for Productivity and Efficiency From the Experts
by Lindsey Witcherley on February 16, 2022
With advice varying from day to day, we've taken a look at 9 efficiency experts whose productivity tips you can follow to start accomplishing your goals. What makes...
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6 min read
3 Agency Values That Will Help Benefit Your Business
by Tim Witcherley on February 14, 2022
Hiring a marketing agency means taking into consideration everything they’re about, from work ethic to company culture. The easiest way to determine whether or not...
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5 min read
The Nominal Group Technique Explained
by Carl Senior on January 14, 2022
“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and...
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2 min read
Scale with HubSpot Operations Hub Enterprise in 2022
by Lucy Hardy on December 8, 2021
HubSpot has introduced its Operations Hub Enterprise tier, a solution that comes complete with robust data tools, enhanced integrations and even more flexible automation...
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5 min read
7 Quick Wins You Can Start to Implement Immediately for Your Business
by Sophie Albert on November 17, 2021
In business, there are many wins for the taking. A win is always welcome as it can give your business a boost and inspire growth. In this article, we’ve identified 7...
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6 min read
B2B lead generation: 11 crucial strategies to drive sales and grow your business
by Tim Witcherley on October 27, 2021
A study by Gartner discovered that generating business growth is the largest challenge that CEOs currently face. A further study by Prospex.ai – involving more than 750...
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5 min read
Is Neuromarketing relevant for business?
by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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3 min read
What is Effective Marketing?
by Lindsey Witcherley on October 18, 2021
We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital...
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8 min read
Should your business integrate its ERP and CRM systems?
by Lucy Hardy on October 6, 2021
These days, more businesses of all scopes and sizes are beginning to realise the benefits of having customer relationship management (CRM) and enterprise resource...
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4 min read