Cognition Blog

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SaaS Lead Generation Strategies

9 smart lead generation strategies for SaaS businesses

by Dan Edwards on June 8, 2022
The SaaS market is fiercely competitive. According to the latest stats, there are over 25,000 SaaS businesses in the world, with over 7,000 of those belonging to the...
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How to make the most of the metaverse

How to make the most of the metaverse

by Aaron Johal on May 25, 2022
The metaverse is the future, so it is time to get familiar and get it working for your business, reaching new customers and clients. The Metaverse is set to change the...
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20 Shortcuts to Improve Efficiency

20 Shortcuts to Improve Efficiency

by Lindsey Witcherley on April 20, 2022
Did you know that we lose 64 hours per year by using our mouse instead of keyboard shortcuts? That’s not a typo… (2 wasted seconds / min) x (480 min / workday) x (240...
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Ten Easy Ways to Make Your Business More Efficient

Ten Easy Ways to Make Your Business More Efficient

by Lindsey Witcherley on April 8, 2022
Whether it’s hybrid and remote working, paring back and refocusing your efforts or starting again from scratch, the last few years have changed the way we all work – we...
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How to have a successful relationship with your marketing agency

How to have a successful relationship with your marketing agency

by Dan Edwards on March 30, 2022
You’ve got objectives to hit and a business to grow. In order to hit your targets, you need to hire a marketing agency to help with strategy and to execute the tactical...
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Work Smarter Not Harder

Working Smarter Not Harder

by Sam Beddall on March 9, 2022
In 2022, it often feels like there aren’t enough hours in the day to get everything done. Many people feel constantly behind at work, which isn’t good for either...
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9 Tips for Productivity and Efficiency From the Experts

9 Tips for Productivity and Efficiency From the Experts

by Lindsey Witcherley on February 16, 2022
With advice varying from day to day, we've taken a look at 9 efficiency experts whose productivity tips you can follow to start accomplishing your goals. What makes...
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3 Marketing Agency Values to Benefit Your Business

3 Agency Values That Will Help Benefit Your Business

by Tim Witcherley on February 14, 2022
Hiring a marketing agency means taking into consideration everything they’re about, from work ethic to company culture. The easiest way to determine whether or not...
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The Nominal Group Technique Method

The Nominal Group Technique Explained

by Carl Senior on January 14, 2022
“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and...
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Scale with HubSpot Operations Hub Enterprise

Scale with HubSpot Operations Hub Enterprise in 2022

by Lucy Hardy on December 8, 2021
HubSpot has introduced its Operations Hub Enterprise tier, a solution that comes complete with robust data tools, enhanced integrations and even more flexible automation...
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Seven Quick Wins for your Business

7 Quick Wins You Can Start to Implement Immediately for Your Business

by Sophie Albert on November 17, 2021
In business, there are many wins for the taking. A win is always welcome as it can give your business a boost and inspire growth. In this article, we’ve identified 7...
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B2B Lead Generation Strategies

B2B lead generation: 11 crucial strategies to drive sales and grow your business

by Tim Witcherley on October 27, 2021
A study by Gartner discovered that generating business growth is the largest challenge that CEOs currently face. A further study by Prospex.ai – involving more than 750...
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Neuromarketing_for_business

Is Neuromarketing relevant for business?

by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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What is Effective Marketing?

by Lindsey Witcherley on October 18, 2021
We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital...
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ERP vs CRM

Should your business integrate its ERP and CRM systems?

by Lucy Hardy on October 6, 2021
These days, more businesses of all scopes and sizes are beginning to realise the benefits of having customer relationship management (CRM) and enterprise resource...
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