cognition blog

Sign up to our newsletter

Seven Steps To Writing Online Copy That Converts

Content is a crowded market. With brands like John Lewis and Nike now competing for your attention against established media broadcasters such as ...

Read More

How To Create A Content Marketing Plan That Works

The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and... Read More

4 SEO Basics Every Marketing Agency Should Know

The Google Algorithm is like the wind … we can’t see it but we can see what it affects.

SEO agency specialists are like “digital weathermen” –...

Read More

Creating content to get shared

Value occurs with online content when it gets seen, shared and connected to an audience.

It’s fair to say we are spending less time searching...

Read More

Interruption marketing vs permission-based marketing

Marketing has gradually seen a progressive shift away from intrusive, interruption methods towards permission-based marketing.

In recent...

Read More

[Ask Me Anything] What are buyer personas (and why...

If you’re a regular reader of our blog, you’ll have probably noticed by now that there’s one phrase we often refer to and that’s ‘buyer...

Read More

5 ways to integrate content marketing into your...

‘Content marketing’ is a buzzword taking the marketing world by storm. But how does it fit in to your larger marketing strategy?

The idea...

Read More

Content marketing: How to generate revenue by giving...

Read More
Page 1 of 2