Cognition Blog

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Marketing challenges in manufacturing explained

by Martin Ward on September 20, 2018
Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from the EEF...
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The Social Responsibility for Brands

by Martin Ward on March 14, 2018
Today social responsibility is everywhere and we have come to expect big brands to embrace our values too. From the recent scandal involving allegations of sexual...
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What can businesses “takeaway” from the #KFCCrisis?

by Chloe McHugh on February 23, 2018
Disaster struck earlier this week when delivery problems meant that the UK couldn’t get its kentucky fried chicken fix. The BBC reported that around half the fast food...
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Sparkling Tips to Season Your Marketing

by Chloe McHugh on October 25, 2017
Boo. Bang. And Ho Ho Ho! What do these three phrases have in common? They represent seasonal holidays that offer great opportunities for you to boost your marketing...
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Want to be heard? Make some NOISE

by Dean Enon on October 10, 2017
Just because you want the whole world to know about it, it doesn't mean the whole world wants to hear about it - or cares, quite frankly. For example: You are about to...
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4 SEO Basics Every Marketing Agency Should Know

by Richard Brennan on September 12, 2017
The Google Algorithm is like the wind … we can’t see it but we can see what it affects. SEO agency specialists are like “digital weathermen” – frantically keeping up to...
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Creating content to get shared

by Simon Jolly on August 22, 2017
Value occurs with online content when it gets seen, shared and connected to an audience. It’s fair to say we are spending less time searching terms on Google. We still...
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Six Stages of Content Marketing Success [Guide]

by Chloe McHugh on July 25, 2017
Gone are the days of flyers through letterboxes and carrier pigeons. Today, it’s all about content marketing. Savvy consumers and business leaders have become immune to...
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Don’t get spooked by your marketing this Halloween

by Chloe McHugh on October 27, 2016
The marketing landscape is rapidly changing. Traditional, interruptive marketing (cold calling, eshots, display banners, advertising) is nowhere near as effective as it...
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5 Ways to Make Social Media Work in Manufacturing

by Tim Witcherley on February 29, 2016
Despite the evidence of its effectiveness, only 7% of manufacturers use social media proactively. This is because: Many manufacturers believe social media is more...
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Get better PR results by integrating your activity with marketing

by Tim Witcherley on April 14, 2014
The rapidly-evolving advent of digital technologies has transformed virtually every aspect of business operations - and marketing is no exception. Businesses without...
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[Ask Me Anything] The top 6 SME PR questions

by Lindsey Witcherley on March 11, 2014
Bill Gates famously said that he would spend his last dollar on public relations. PR is so valuable because it’s a chance to communicate with potential customers while...
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How much social media (Klout) influence do you have?

by Lindsey Witcherley on December 9, 2013
The rise of social networking in the UK in recent years has been meteoric. Recent figures revealed by the National Office for Statistics (ONS) and Eurostat show that the...
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5 ways to integrate content marketing into your existing marketing efforts

by Lindsey Witcherley on December 2, 2013
‘Content marketing’ is a buzzword taking the marketing world by storm. But how does it fit in to your larger marketing strategy? The idea behind content marketing is...
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Content marketing: How to generate revenue by giving away information

by Lindsey Witcherley on November 28, 2013
There’s something that lots of marketers forget: marketing is not itself an end. It’s simply the means to an end – more sales. So to be worth time and money your...
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