Cognition Blog

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9 landing page design mistakes you can fix today to increase conversions

by Simon Jolly on December 18, 2021
Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave...
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Royals “Trumped” in bromance brand-off

by Dean Enon on April 27, 2018
  “Bros” are in the news this week. Not ‘80’s pop sensations Matt and Luke (and Craig…) but royalty in all its forms. Prince Harry has asked brother William to do him...
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Wise-up to Video Content

by Karl Jackson on December 7, 2017
Video is no longer an "up and coming" marketing tool. It is in fact pivotal to today's marketing strategies as it helps to build relationships between you and your...
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Creating content to get shared

by Simon Jolly on August 22, 2017
Value occurs with online content when it gets seen, shared and connected to an audience. It’s fair to say we are spending less time searching terms on Google. We still...
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The Anatomy of a Lead Generating Website

by Michael Hadjipourou on August 7, 2017
Your website is the most important tool you have for converting your visitors into customers. Businesses invest in driving traffic to their sites but, unless your pages...
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3 tips for optimising your manufacturing company’s website

by Simon Jolly on March 9, 2016
Digital marketing is, in relative terms, a recent introduction to the manufacturing industry – albeit one that’s growing in importance all the time. However, some...
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How the right creative helps you win business

by Simon Jolly on October 14, 2014
In a face-to-face situation, you can establish chemistry and build a relationship with a prospect. Salespeople can demonstrate their authority and establish credibility...
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Print is dead…Or is it?

by Julie Kilburn on November 22, 2013
  Somebody recently mentioned to me that ‘print is dead.’ As a designer working in the industry for more than 15 years, I have to say this bold statement stopped me in...
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Working with colour

by Julie Kilburn on October 11, 2013
Many of us spend so much time choosing the right colours in our home, but why don’t we pay this much attention to our working environments where we also spend so much of...
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