Cognition Blog

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The Importance of Marketing Psychology

Why psychology is so important in marketing

by Dan Edwards on August 10, 2022
Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...
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How can businesses use NFTs?

How can businesses use NFTs?

by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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The metaverse and human psychology

The metaverse and human psychology

by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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How to get greater ROI on marketing spend

How to get greater ROI on marketing spend

by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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Nature's Feast Brand Awareness

Building brand awareness for Nature’s Feast

by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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Marginal Returns and the Case for Simplicity in Marketing

Marginal Returns and the Case for Simplicity in Marketing

by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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What is Web3 and how will it change marketing?

What is Web3 and how will it change marketing?

by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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All the worlds a lab, but men and women are not merely data points.

All the worlds a lab, but men and women are not merely data points.

by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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Why You Should Outsource Your Marketing

7 reasons to outsource your marketing to an agency

by Nicola Doyle on June 7, 2022
With more people than ever shopping and interacting online, the opportunity for businesses to acquire new customers and skyrocket sales has never been bigger. In order...
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How to use GA4 for business

How to use GA4 for business

by Aaron Johal on May 11, 2022
The ultimate guide to using Google Analytics 4 effectively, to make the most out of your company data. Companies now have access to more data than ever before. But many...
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How to prepare for Apple’s privacy update

How to prepare for Apple’s privacy changes

by Aaron Johal on March 2, 2022
In the past year Apple have updated their iOS operating system with new privacy controls designed to limit marketers from tracking iPhone users. Both iOS 14 and iOS 15...
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Case Study – Workpad Marketing Support

Workpad: A Marketing Support Case Study

by Kate Stanley on February 24, 2022
Getting digital marketing right can be overwhelming, and it’s easy to see why. There are just SO many elements to consider when building a brand and driving sales and...
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10 Reasons to Outsource Digital Marketing

Top 10 Reasons to Outsource Your Digital Marketing

by Tim Witcherley on February 16, 2022
If you’re searching for digital marketing expertise but aren’t sure how to utilise it properly, partnering with a dedicated digital marketing agency will save you both...
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Marketing in the Metaverse

The Metaverse and Marketing – Everything You Need to Know

by Aaron Johal on February 2, 2022
And with companies such as Oculus paving the way for huge strides in technical innovation, virtual reality (VR) and augmented reality (AR) can only get more popular....
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Psychology Tips for Digital Marketing in 2022

Psychology Tips for Digital Marketing in 2022

by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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