Cognition Blog
A Marketer’s Data Dilemma: Why More Isn’t Always Better
by Emily Johnson on April 10, 2024
In today's data-driven marketing landscape, the sheer volume of information available often leaves marketers feeling overwhelmed. According to a 2022 study by Adverity,...
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2 min read
Unlocking Marketing Shortcuts: Maximising Efficiency and Impact
by Paul Williams on February 27, 2024
In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and...
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5 min read
How to build a successful 2023 content marketing strategy
by Kerrie Malone on January 10, 2023
It’s been almost thirty years since Bill Gates claimed that, “Content marketing is king” back in 1996, but content marketing is still widely used and highly effective...
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12 min read
Human Psychology and Marketing in 2023
by Dr Peter Hughes on November 29, 2022
It is a function of our narcissism that we always imagine that the technologies we create will reimagine our humanity in significant ways. Of course, technological...
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4 min read
The Cognition Brain: The perfect blend of Science and Creativity
by Olly Forrester on September 28, 2022
Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding...
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4 min read
How to become a smarter digital marketer
by Dan Edwards on September 21, 2022
As marketers, we tend to focus on the creative side of marketing - but the truth is that outstanding campaigns are rarely formed from a sudden strike of inspiration....
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6 min read
How to use digital marketing to generate and nurture leads
by Dan Edwards on September 14, 2022
When you consider all of the digital marketing channels, tools and tactics available to businesses today, crafting a successful digital marketing strategy can seem...
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5 min read
5 metaverse myths businesses still believe
by Aaron Johal on September 5, 2022
As a relatively new concept, it’s not surprising that there are a number of myths surrounding the metaverse. Many emerging technologies spawn myths that are only...
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6 min read
How can businesses use blockchain in marketing?
by Aaron Johal on August 17, 2022
With Web 3.0 on the horizon, marketers are beginning to realise that there’s much more to blockchain than Bitcoin. While the potential for blockchain was first explored...
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5 min read
Why psychology is so important in marketing
by Dan Edwards on August 10, 2022
Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...
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3 min read
How can businesses use NFTs?
by Aaron Johal on August 3, 2022
As we make the shift towards Web3, businesses are looking for new opportunities to engage customers - so how can businesses use NFTs to achieve this goal? NFTs may seem...
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4 min read
The metaverse and human psychology
by Sam Beddall on July 27, 2022
Although the question of whether the metaverse is already here is hotly debated, no one can deny its impact or importance when it finally does arrive. Imagine a place...
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4 min read
How to get greater ROI on marketing spend
by Dan Edwards on July 19, 2022
Most businesses with lacklustre marketing results consider everything the marketing department does as a cost, and not one with any dependable level of return. Great...
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3 min read
Building brand awareness for Nature’s Feast
by Dan Edwards on July 13, 2022
We were able to secure a number of thought leadership articles, product reviews and reader competitions, as well as significant social media activity. As marketers, we...
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3 min read
Marginal Returns and the Case for Simplicity in Marketing
by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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4 min read