cognition blog

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What is social proof and how can you...

Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation.

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Why digital marketing fails

The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments,...

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Cognition and Aston University to trial...

Cognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University.  

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[VIDEO] How to deliver successful webinars

Delivering a webinar which engages, converts, delivers value, and acts as a lead generation tool relies on a number of key factors.

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Data, Debt and Mental Health

The debt burden on economies, businesses and individuals has increased dramatically during the pandemic.

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How marketing can mitigate the risk of Covid-19

Every business faces the same question: How do I maximise commercial opportunity while minimising risk?

In normal times this calculation is, at...

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HubSpot’s CMS Hub is perfect for growing businesses

Leading growth platform HubSpot has just launched CMS Hub, a content management system that scales in line with business growth and takes the pain...

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Crazy Conversations: How They Destroy Businesses

We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it...

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