Cognition Blog
What is Web3 and how will it change marketing?
by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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4 min read
All the worlds a lab, but men and women are not merely data points.
by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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2 min read
7 reasons to outsource your marketing to an agency
by Nicola Doyle on June 7, 2022
With more people than ever shopping and interacting online, the opportunity for businesses to acquire new customers and skyrocket sales has never been bigger. In order...
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4 min read
How to use GA4 for business
by Aaron Johal on May 11, 2022
The ultimate guide to using Google Analytics 4 effectively, to make the most out of your company data. Companies now have access to more data than ever before. But many...
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5 min read
How to prepare for Apple’s privacy changes
by Aaron Johal on March 2, 2022
In the past year Apple have updated their iOS operating system with new privacy controls designed to limit marketers from tracking iPhone users. Both iOS 14 and iOS 15...
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4 min read
Workpad: A Marketing Support Case Study
by Kate Stanley on February 24, 2022
Getting digital marketing right can be overwhelming, and it’s easy to see why. There are just SO many elements to consider when building a brand and driving sales and...
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4 min read
Top 10 Reasons to Outsource Your Digital Marketing
by Tim Witcherley on February 16, 2022
If you’re searching for digital marketing expertise but aren’t sure how to utilise it properly, partnering with a dedicated digital marketing agency will save you both...
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6 min read
The Metaverse and Marketing – Everything You Need to Know
by Aaron Johal on February 2, 2022
And with companies such as Oculus paving the way for huge strides in technical innovation, virtual reality (VR) and augmented reality (AR) can only get more popular....
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5 min read
Psychology Tips for Digital Marketing in 2022
by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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4 min read
Website Best Practices in 2022
by Dan Edwards on January 12, 2022
There are many elements of a good website. Everything from the design to the user experience counts, not to mention the requirements for optimisation to help search...
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4 min read
PPC Insights and Tips for 2022 - From an ex-Google Specialist
by Simon Wells on December 29, 2021
Google first launched their PPC service in 2002, and a lot has changed since. The platform's evolution has not slowed, and 2022 can expect to see changes in PPC trends...
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5 min read
9 landing page design mistakes you can fix today to increase conversions
by Simon Jolly on December 18, 2021
Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave...
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8 min read
Death of Google Cookies in 2022 - What does this mean for business?
by Aaron Johal on December 15, 2021
Marketers and advertisers have always been resilient and throughout the years there have been a number of events that have changed the way we advertise. Third-party...
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5 min read
What is Effective Marketing?
by Lindsey Witcherley on October 18, 2021
We live in a social media-driven, vanity metric-obsessed world. Web traffic, Instagram likes, social engagement… all wearing paper crowns as the princes of digital...
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8 min read
How to choose the right marketing agency (and the cost of getting it wrong)
by Tim Witcherley on October 13, 2021
According to HubSpot and in light of the pandemic, the majority of business leaders are agreeing that digital marketing is “now more important than ever.” As more and...
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5 min read