Cognition Blog
What is social proof and how can you leverage it in digital marketing?
by Sam Beddall on December 15, 2020
Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation. It is the result of a hardwired...
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4 min read
10 PPC trends you can’t ignore in 2021
by Simon Wells on December 1, 2020
PPC is as fluent and dynamic as it ever has been. The best practices from a couple of years ago may not be the best practices today as the industry evolves to get better...
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4 min read
Why digital marketing fails
by Dan Edwards on November 23, 2020
The marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of...
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4 min read
4 Key SEO Trends to Follow in 2021
by Aaron Johal on November 16, 2020
SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical...
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3 min read
11 Simple Steps to Effective Webinars
by Lindsey Witcherley on October 12, 2020
With the new norm, and specifically with the COVID-19 pandemic being a shadow over 2020, it’s a proven fact that webinars are far safer, and more economical to plan, set...
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3 min read
[VIDEO] How to deliver successful webinars
by Simon Jolly on October 5, 2020
Delivering a webinar which engages, converts, delivers value, and acts as a lead generation tool relies on a number of key factors. This includes having a robust...
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1 min read
The Secrets of Marketing Effectiveness
by Dr Peter Hughes on September 11, 2020
In a post-pandemic world, the pressure to achieve ROI from marketing budgets is greater than ever. That’s why we’ve put together this guide on marketing effectiveness....
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1 min read
Digital Marketing Strategy and Business Recovery
by Dr Peter Hughes on July 29, 2020
The principles of building an effective digital marketing strategy are disarmingly simple: Identify the problem you want digital marketing to solve (e.g. number of web...
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2 min read
How To Create A Content Marketing Plan That Works
by Sam Beddall on April 16, 2020
The goal of content marketing is to educate, inform and persuade our ideal audience that your brand is the best. In order to do this we create and share relevant...
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8 min read
How To Improve Productivity In Online Meetings
by Sophie Albert on March 24, 2020
Account Director Sophie Easthope has first hand experience managing clients in multiple time-zones and is well-equipped to advise on how to keep video calls just as...
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3 min read
Personalisation for Membership Organisations: The Next Digital Curve
by John Berry on July 9, 2019
Personalisation in an analogue world is when the owner of your local Indian Restaurant greets you at the door and says, ‘Hello Mr Berry, would you like the chicken...
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2 min read
What Membership Organisations Don't Know About Digital Marketing
by John Berry on June 26, 2019
Digital marketing is moving at a bewildering rate. The Martech 5000 analysis now reports that 7,040 new digital marketing technologies are now available for...
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2 min read
HubSpot Event Offers Inbound Marketing Tricks from the Experts
by Amy Rowe on May 1, 2019
HubSpot experts will be offering digital marketers tips and tricks to generate and close inbound leads at a new one-day event, hosted by Cognition. UPDATE: This event...
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2 min read
Digital Marketing in 8 Seconds
by Dr Peter Hughes on April 4, 2019
We used to laugh at the attention span of a goldfish, widely accepted to be 9 seconds at best. We’re not laughing anymore. One of the reasons is a study published by...
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2 min read
The Numbers That Make Or Break Your Marketing And Sales Funnel
by Tim Witcherley on November 23, 2018
There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals and referrals....
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3 min read