Looking to take your digital inbound marketing to the next level? If so, then you'll need as much insight as you can get into your website traffic, conversions, leads, and everything in between. Fortunately, there are many tools at your disposal that are designed to save you time while providing...
Read MoreNo matter what industry your business is in, properly managing relationships with your customers is vital. From tracking customer data and contact information to keeping notes and records of...
Read MoreThe creation of marketing personas is the bread and butter of marketers – but just how useful is it? Too often, it becomes a box ticking exercise with digital marketers held ransom by 10,000 vague...
Read MoreCustomer Relationship Management (CRM) systems allow you to manage your interactions with current and potential customers.
Read MoreSales is often seen as a subjective art – reliant on the personal talents, charms and luck of individuals.
Read MoreSocial proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation.
Read MoreThe marketing world is a demanding, ever-changing environment. Businesses not only have to keep up with current trends and industry developments, but also stay ahead of their competitors and stay...
Read MoreCognition has been awarded a groundbreaking Knowledge Transfer Partnership with Aston University.
Read MoreIn today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of courage.
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