Cognition Blog

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Unlocking Marketing Shortcuts: Maximising Efficiency and Impact

by Paul Williams on February 27, 2024
In today's fast-paced digital landscape, marketers are constantly seeking ways to streamline processes, optimise resources, and maximise impact. By understanding and...
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Marketing & Psychology in 2023

Human Psychology and Marketing in 2023

by Dr Peter Hughes on November 29, 2022
It is a function of our narcissism that we always imagine that the technologies we create will reimagine our humanity in significant ways. Of course, technological...
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The Cognition Brain: The perfect blend of Science and Creativity

by Olly Forrester on September 28, 2022
Psychologist and Cognition Co-Founder, Dr Peter Hughes, explains how our proprietary methodology combines scientific and creative thinking to deliver outstanding...
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3 Cognitive Biases That Are Destroying Your Brand

3 cognitive biases that are destroying your brand

by Dan Edwards on August 24, 2022
We have this compelling idea that we, as business owners and executives, make sensible decisions based on rational thought processes, but this is often far from the...
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Why psychology is so important in marketing

by Dan Edwards on August 10, 2022
Understanding the thought processes of our target customers is an essential step in marketing. By understanding their likes, dislikes, wants and desires, we can gain a...
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Marginal Returns and the Case for Simplicity in Marketing

Marginal Returns and the Case for Simplicity in Marketing

by Dr Peter Hughes on June 22, 2022
Any human group, from small teams to large civilisations, requires energy and resources for its maintenance and continuous development. As complexity increases, energy...
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All the worlds a lab, but men and women are not merely data points.

All the worlds a lab, but men and women are not merely data points.

by Tony Steffert on June 13, 2022
The historian Joseph A. Tainter identified key factors that prove decisive in the collapse of societies. Principal among them was the tendency of societies to grow in...
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Neuromarketing and Your Buyer's Mind

Neuromarketing and Your Buyer's Mind

by Carl Senior on May 30, 2022
How do people make the decision to buy a product or service? What can an understanding of the human brain tell us about effective marketing? How can businesses use...
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People buy solutions, not products

People buy solutions, not products

by Tim Witcherley on May 9, 2022
Your product is fantastic - if it weren’t you wouldn’t have put effort into creating it, honing it and marketing it, right? But here’s the sticking point. Your product...
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Psychology Tips for Digital Marketing in 2022

Psychology Tips for Digital Marketing in 2022

by Dr Peter Hughes on January 24, 2022
There is no longer any excuse if you misinterpret or misuse your marketing data. Marketing is the science of persuasion. Yet many businesses who have failed to get...
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The Nominal Group Technique Method

The Nominal Group Technique Explained

by Carl Senior on January 14, 2022
“The Nominal Group Technique is a fantastic way to gain clarity in your thinking and empower reticent team members to voice their often extremely valuable ideas and...
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20 Data-backed reasons to personalise your marketing communications

20 Data-backed reasons to personalise your marketing communications

by Karl Jackson on December 1, 2021
First impressions matter – and the moment we feel the person (or business) addressing us is not sincere, or is not providing up with enough attention, we unconsciously...
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7 psychological techniques of the most effective marketing strategies

by Tim Witcherley on November 30, 2021
In today’s fast-paced world of business and commerce, developing and maintaining an effective marketing strategy requires experience, dedication, and perhaps a bit of...
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Neuromarketing_for_business

Is Neuromarketing relevant for business?

by John Berry on October 21, 2021
Interpreting and predicting buyer behaviour based on their psychological reactions has seemed far fetched. Wiring up people to technologies, such as...
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What’s the best way for digital marketers to gather in-depth data?

Data dilemma: What’s the best way for digital marketers to gather in-depth data?

by Georgia Alexandrou on September 3, 2021
Central to the role of the modern-day marketer is the need to collect customer-based data such as attitudes to a particular brand, product, or service. As marketers,...
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