Cognition Blog

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Is your brain stopping you from growing your business?

by Sam Beddall on September 17, 2020
You know your business, right?  You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them. Even so, sales have been...
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The Secrets of Marketing Effectiveness

by Dr Peter Hughes on September 11, 2020
In a post-pandemic world, the pressure to achieve ROI from marketing budgets is greater than ever. That’s why we’ve put together this guide on marketing effectiveness....
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Data, Debt and Mental Health

by Dr Peter Hughes on July 2, 2020
The debt burden on economies, businesses and individuals has increased dramatically during the pandemic. The effects of this burden on people’s financial and mental...
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Crazy Conversations: How They Destroy Businesses

by Dr Peter Hughes on March 5, 2020
We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the point when we...
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How to Sell and Implement Software Using the Human Brain

by Dr Peter Hughes on July 2, 2019
According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate linked to the most...
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Sell me this pen - you useless piece of $%*@!

by Dean Enon on February 6, 2019
Interviews, Inquisitions and the power of social media  It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the film, Wolf of...
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Biases, Experts and 5 Steps to Building an Effective Marketing Strategy

by Tim Witcherley on January 19, 2017
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they would be...
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What Every Marketing Professional Needs to Know About Optimism

by Tim Witcherley on June 10, 2016
Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook. From curing...
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How your brain helps and hinders your brand

by Tim Witcherley on February 22, 2016
Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The reason for this is...
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The role of storytelling in marketing

by Richard Brennan on May 14, 2013
Who was the storyteller? Every family had one. Every family had that one person (it was my great-aunty) who would gather the younger members around, and recount stories...
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