Cognition Blog
What is EEG and what can it offer to market and consumer research?
by Georgia Alexandrou on August 13, 2021
Cognition has partnered with Aston University to develop a neuromarketing toolkit, with the goal to understand and measure the effectiveness of marketing campaigns with...
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4 min read
What is social proof and how can you leverage it in digital marketing?
by Sam Beddall on December 15, 2020
Social proof is a psychological and social phenomenon wherein people imitate the actions and behaviour of others in a given situation. It is the result of a hardwired...
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4 min read
What can you learn from playing computer games?
by Carl Senior on October 23, 2020
In today's age of total social immersion and rolling lockdowns, how can you ensure that your company keeps on benefiting from electronic media? It is argued that with...
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6 min read
Do you have an empathy mindset in the workplace?
by Lindsey Witcherley on September 29, 2020
Wherever we are, whatever we are doing, whether at work, whether at home… You never know what’s going on in someone else’s life. Always be mindful of this – and have...
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5 min read
Is your brain stopping you from growing your business?
by Sam Beddall on September 17, 2020
You know your business, right? You’ve worked in the industry for 20 years. You know what your customer wants and how to give it to them. Even so, sales have been falling...
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3 min read
The Secrets of Marketing Effectiveness
by Dr Peter Hughes on September 11, 2020
In a post-pandemic world, the pressure to achieve ROI from marketing budgets is greater than ever. That’s why we’ve put together this guide on marketing effectiveness....
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1 min read
Data, Debt and Mental Health
by Dr Peter Hughes on July 2, 2020
The debt burden on economies, businesses and individuals has increased dramatically during the pandemic. The effects of this burden on people’s financial and mental...
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2 min read
Crazy Conversations: How They Destroy Businesses
by Dr Peter Hughes on March 5, 2020
We know when we’re in the middle of one. We struggle to find a way out. We get so frustrated we don’t even know how it started. In the end, it reaches the point when we...
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2 min read
How to Sell and Implement Software Using the Human Brain
by Dr Peter Hughes on July 2, 2019
According to the CHAOS Report, between 2011 and 2015 just 28.8% of software implementations were considered successful, with the highest failure rate linked to the most...
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1 min read
Sell me this pen - you useless piece of $%*@!
by Dean Enon on February 6, 2019
Interviews, Inquisitions and the power of social media It’s an age-old tactic, “sell me this pen” but it was brought to more widespread attention in the film, Wolf of...
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2 min read
5 Steps to Building an Effective Marketing Strategy
by Tim Witcherley on January 19, 2017
Businesses hire marketing agencies to achieve commercial objectives. They do this in the belief they are hiring expertise that can deliver results they would be...
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3 min read
What Every Marketing Professional Needs to Know About Optimism
by Tim Witcherley on June 10, 2016
Optimism would be funny if it wasn’t so tragic. Over the last half-century, much of popular psychology has extolled the benefits of an optimistic outlook. From curing...
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3 min read
How your brain helps and hinders your brand
by Tim Witcherley on February 22, 2016
Fertile brands are brands that multiply. From the biggest brands to the smallest, they all use the same logic and are driven by the same impulses. The reason for this is...
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3 min read
The role of storytelling in marketing
by Richard Brennan on May 14, 2013
Who was the storyteller? Every family had one. Every family had that one person (it was my great-aunty) who would gather the younger members around, and recount stories...
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2 min read