Cognition Blog

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What is Web3 and how will it change marketing?

What is Web3 and how will it change marketing?

by Aaron Johal on June 15, 2022
In the late 1990s we had the static pages and basic fonts of Web 1.0. In 2005, Web 2.0 introduced a more customisable and interactive internet, powered by social media,...
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How to use GA4 for business

How to use GA4 for business

by Aaron Johal on May 11, 2022
The ultimate guide to using Google Analytics 4 effectively, to make the most out of your company data. Companies now have access to more data than ever before. But many...
More 5 min read
HubSpot vs Drupal

HubSpot vs Drupal

by Lucy Hardy on April 27, 2022
Where does CMS Hub win out over Drupal, and where is Drupal leading the field? Here, we take a look at how the two compare. Your website is your shop window, your...
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How to prepare for Apple’s privacy update

How to prepare for Apple’s privacy changes

by Aaron Johal on March 2, 2022
In the past year Apple have updated their iOS operating system with new privacy controls designed to limit marketers from tracking iPhone users. Both iOS 14 and iOS 15...
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Winning Sales Strategies for 2022

Winning Sales Strategies for 2022

by Nicola Doyle on February 9, 2022
They keep companies afloat and help them sustain long-term competitive positions, especially in a crowded market. Ergo, if you want your organisation to succeed, you...
More 6 min read
Top 5 Website Best Practices That You Should Follow

Top 5 Website Best Practices That You Should Follow

by Dan Edwards on January 31, 2022
What makes a good website? Well, there are plenty of factors to consider. Everything from design to user experience counts, along with the various optimisations needed...
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HubSpot vs WordPress

HubSpot vs WordPress

by Lucy Hardy on January 19, 2022
As the primary window into what your business offers, where and how it operates, and why it's better than its competitors, you simply don’t exist in the mind of...
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Website Best Practice in 2022

Website Best Practices in 2022

by Dan Edwards on January 12, 2022
There are many elements of a good website. Everything from the design to the user experience counts, not to mention the requirements for optimisation to help search...
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PPC Insights and Tips for 2022

PPC Insights and Tips for 2022 - From an ex-Google Specialist

by Simon Wells on December 29, 2021
Google first launched their PPC service in 2002, and a lot has changed since. The platform's evolution has not slowed, and 2022 can expect to see changes in PPC trends...
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9 landing page design mistakes you can fix today to increase conversions

by Simon Jolly on December 18, 2021
Your traffic sources are doing their job, people are clicking through and checking out your landing page, everything is going to plan… but then those people leave...
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Death of the Google Cookie 2022

Death of Google Cookies in 2022 - What does this mean for business?

by Aaron Johal on December 15, 2021
Marketers and advertisers have always been resilient and throughout the years there have been a number of events that have changed the way we advertise. Third-party...
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Seven Quick Wins for your Business

7 Quick Wins You Can Start to Implement Immediately for Your Business

by Sophie Albert on November 17, 2021
In business, there are many wins for the taking. A win is always welcome as it can give your business a boost and inspire growth. In this article, we’ve identified 7...
More 6 min read
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The 10 biggest website mistakes and how to avoid them

by Lindsey Witcherley on September 28, 2021
Your website is crucial for the success of your business, yet it is all too easily forgotten in the day to day running of an organisation. Content errors, lack of...
More 9 min read
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How to create a technical SEO strategy

by Aaron Johal on August 10, 2021
Search engine optimisation is one of the most cost-effective ways to reach your digital goals. According to BrightEdge, SEO brings in 1000% more traffic than organic...
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Archive, optimise, repurpose? What to do with your old website content

by Olly Forrester on July 22, 2021
The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or...
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