Cognition Blog
Archive, optimise, repurpose? What to do with your old website content
by Olly Forrester on July 22, 2021
The world is constantly changing, which means content needs to be regularly updated to keep it relevant. Especially in technical areas, where software updates or...
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6 min read
4 Key SEO Trends to Follow in 2021
by Aaron Johal on November 16, 2020
SEO is an important facet of digital marketing in any year, but in 2020 – when more people are buying and browsing online than ever – it has become absolutely critical...
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3 min read
HubSpot’s CMS Hub is perfect for growing businesses
by Dan Edwards on May 21, 2020
Leading growth platform HubSpot has just launched CMS Hub, a content management system that scales in line with business growth and takes the pain out of managing...
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2 min read
Seven Steps To Writing Online Copy That Converts
by Amy Rowe on April 21, 2020
Content is a crowded market. With brands like John Lewis and Nike now competing for your attention against established media broadcasters such as Sky and BBC – it has...
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6 min read
4 SEO Basics Every Marketing Agency Should Know
by Richard Brennan on September 12, 2017
The Google Algorithm is like the wind … we can’t see it but we can see what it affects. SEO agency specialists are like “digital weathermen” – frantically keeping up to...
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4 min read
The Anatomy of a Lead Generating Website
by Michael Hadjipourou on August 7, 2017
Your website is the most important tool you have for converting your visitors into customers. Businesses invest in driving traffic to their sites but, unless your pages...
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3 min read
Building brand awareness in the digital age
by Simon Jolly on January 23, 2017
Branding today It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say...
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4 min read
COS and effect on the new Cognition website
by Aaron Johal on December 7, 2016
Content personalised to every user. Automatically adapts to all screen sizes. Simple to design and build. The all-in-one inbound marketing software HubSpot has, for...
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2 min read
Be Mobile First or Risk Being Google Last
by Aaron Johal on November 28, 2016
Here’s the lowdown on major indexing change You may (or may not) have heard about Google’s “Mobile First” indexing and you may (or may not) be wondering what it is. If...
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2 min read
3 tips for optimising your manufacturing company’s website
by Simon Jolly on March 9, 2016
Digital marketing is, in relative terms, a recent introduction to the manufacturing industry – albeit one that’s growing in importance all the time. However, some...
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2 min read
Introducing...the new Return on Impression (ROI)
by Tim Witcherley on January 22, 2016
An increasing number of organisations are investing more time in developing and generating content capable of driving business leads. However, in their haste to deliver...
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2 min read