Building brand awareness

It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. (iMedia Connection)  Here is a practical guide to quickly achieving strong brand awareness using the inbound and content marketing approach.
Brand awareness is the essential first step for any marketing strategy. If the end goal is to increase sales and conversions through long-term brand loyalty, you must first start by creating that initial awareness and exposure.

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