37% increase in session duration in 2016

Charismatic creativity. Trusted tradition. Quintessential quality. Snack the Cranberry way. Rebrand of leading dried fruit and nut snack specialist, Cranberry, positioning them as premium with a contemporary edge.


Cognition were tasked with assisting Cranberry in meeting their short-term and long-term growth targets.

Cranberry wanted to penetrate the B2C market following B2B brand success.

This included:

  • A full rebrand, including brand proposition and key messages
  • Supporting marketing material and new packaging throughout the range
  • A new website that catered for both B2B and B2C audiences
  • Positioning Cranberry as a market leader in premium flavoured snacks across B2B and B2C markets
  • Widespread awareness of Cranberry to a wider consumer/end-user market
  • Integration of automation platform HubSpot
  • Delivering a persona-based marketing strategy


  • 10,707 visits to the website from social media in 6 months
  • 37% Increase in session duration in 2016
  • Visitor to contact conversion rate is up 200% over 12 months
  • Social media currently driving 52% of all website traffic in 2016
  • Social media traffic continues to grow by 75% week-on-week
  • Visitor to contact conversion ratio from direct traffic is currently at 250%
  • Used behaviour-driven segmentation to increase overall campaign performance and conversions
  • Bottom of the funnel purchase CTA performing 240% above industry average

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