"We have only positive things to say about Cognition. As a new company in a new market, we succeeded in a very short time period to penetrate the UK market with the help of Cognition Agency. Cognition were able to very quickly identify our target market which ended up in very positive sales figures. I would highly recommend Cognition Agency to anyone who would like to find a partner who is truly listening and understanding your needs. 5 stars."
Henrik Sunberg, Elisa Live Marketing Director
Challenge
Elisa Live is a division of Elisa, a large Finnish telecoms corporation that develops and builds wireless IP cameras.
Elisa contacted Cognition because:
Sales volumes were low
No sales and marketing strategy existed
Knowledge was required on how to approach the UK market
Aggressive sales targets had to be achieved
Competitors were leading the way
No direct e-commerce platform was being used
Outcomes
After three months, Elisa achieved the biggest single sales day in their history
First three months saw an extra 100 new premium memberships
Marketing automation campaigns drove Amazon customer reviews up from 2 to 5 stars in three months
100% increase in contact conversions in their first month
95% conversion rate in premium membership uptake following free trials and automation campaigns
Successful new product launch and subsequent sales
PPC click-through-rate up by 7%
Page one visibility for SEO rankings
68.6% increase in Amazon sales ranking
New product review ratings increased by 250% over the quarter
Month-on-month increase in sales and positive customer reviews
