Glaziers Hall is a unique conference and event venue in London Bridge, with unrivalled views of the River Thames and the City of London.
Challenge
Cognition was selected by Glaziers Hall to reinvigorate their marketing efforts. From a digital point of view, our challenge was clear: the existing website was not showcasing the potential of the venue and attracting very little organic traffic. We began by developing a new design using beautiful photography showcasing the multi faceted nature of this unique venue.
Outcome
In just under 12 months the PR campaign reached more than 1.4 million people in the conference and event industry
69% of all coverage featured ‘showcase’ photography of the venue
Secured a mention as one of only 3 UK venues to be included in Event Magazine, as part of its Top Riverside Venues feature
Glaziers Hall is now listed on page one of Google for nine keywords
Web traffic increased by 30%
Web enquiries increased by 93%
Glaziers Hall has transformed from a loss-making livery hall to a venue of prestige; increasing revenue, occupancy and the number of events by 10% year-on-year
Voted top five in Event Magazine’s Top 20 Venues poll (ahead of 400+ nominees)
