Seed

Seed Property Consultants create bespoke property investment strategies for clients with over £100,000 to invest.

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Challenge

Cognition were tasked to help Parry achieve the following business objectives:

Create and implement a platform and marketing strategy that:

  • Increases turnover by 58% within 24 months
  • Develop the brand and proposition
  • Increases awareness of Parry Group outside of the existing customer base
  • Reposition Parry Group as a high quality, reliable and creative provider of stainless steel products and bespoke fabrication
  • Increase the export market
  • Help reposition the brand externally and internally.

Marketing Solution

On the basis of our Route to Growth process, we:

  • Identified key objectives for 6 months, 12 months and beyond

  • Identified the key target market of married men in professional roles

  • Created an evidence-based 12 month marketing plan that integrated tactics from all elements of the marketing mix across multiple channels, ensuring there was a robust platform in place capable of meeting every key objective.


 

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While our relationship with Seed is in its infancy, our focused approach is already having far-reaching effects.

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The Cognition effect

After 3 months, Seed now have:

  • A process for generating sustainable, profitable growth

  • Clarity of purpose within the business

  • Clear metrics through which everyone, including Cognition, is accountable for their actions.

“The approach taken by Cognition was very refreshing in that there is a clear strategy formed on the back of data and market analysis relevant to our business. Without defining key pillars such as the personas of the individuals we are targeting for example would mean that we would not know how to engage with them. I think we are inheriting the capability of a very talented team who are enabling us to realise the potential of our business.”

Shane Jegathjenan, Operations Director

Get in touch today to see how our expert team can help grow your business

Contact the Cognition team

T: 0800 7810247

hello@cognitionagency.co.uk

London

9 New Street,
London.
EC2M 4TP
+44 (0)203 5977 300

Midlands

4A Dormer Place
Leamington Spa,
Warwickshire.
CV32 5AE
+44 (0)1926 330800