B2B Content Marketing Services
When Cognition builds content strategies, we use our knowledge of psychology to create the minimum amount of content necessary to achieve our client’s core objectives.
Creating content that converts
We produce too much content for the same reason we amass too much data: we assume more is better …and we’re wrong.
Businesses either create too much content, fail to execute the content strategies they develop or don’t optimise the channels they use - and in all three instances they need a content marketing agency.
The right approach involves repurposing successful content in multiple formats across many channels, providing clear persona-based messaging and keeping all content as simple and digestible as possible.
B2B content marketing services
Even the most traditional B2B brands now understand the importance of content marketing services, which means standing out is harder than ever.
The sheer volume of content out there is not just overwhelming for audiences - it’s a burden for marketers, especially when all that effort isn’t translating into clicks, leads or results.
Only through simplicity, clarity and true audience empathy can brands cut through the noise and launch sustainable content marketing strategies. And that’s where we come in.
Strategists, psychologists and creatives
At Cognition, we have a huge amount of experience in planning, creating, measuring and optimising content for B2B brands.
We revel in complex sectors where engagement and advocacy is hard earned.
Our psychologists and SEO specialists are fascinated by and extremely knowledgeable in audience mindsets and search intents. Our creatives thrive on crafting stories that resonate on an emotional level. Meanwhile, our account teams see the big picture, providing strategic direction and commercial focus.
Creating engaging content
Our approach to content marketing boils down to data, stories and engagement.
In data, we find the evidence we need to develop targeted, measurable content programmes. Stories turn the numbers and insights into compelling messages, which change customer behaviours and prompt action. Engagement is the tactical roll-out and execution - which generates data for the results-driven model we call The Cognition Brain.
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Find out how we executed a global HubSpot strategy across 35 global territories for this leading provider of English language education.
Discover how we transformed the marketing performance of this food industry specialist.
Read how we used our expertise in psychology to transform Shojin's brand, website and content marketing performance.
Find out how we helped industry-leading business intelligence platform Qlik to reach senior decision makers within their target audience.
Learn how we helped Pearl Motor Yachts launch into the competitive luxury yacht sector.
Learn how Cognition helped Jaguar Land Rover Experience increase return on ad spend by 448.7% while reducing investment by 77%.
'Cognition really challenged us on the ROI of our current marketing spend. I'm surprised how quickly they understood our world.'
Our Services
Digital Strategy
We use data-driven digital strategies underpinned by bespoke psychological research to get better results for your business.
Consultancy
Our consultancy services engage the services of our Scientific Board to bring you tailored, targeted psychological insight.
Digital Marketing
Create extraordinary impact with data-driven digital marketing services grounded in cognitive and behavioural science.
Creative
Finally a creative agency that understands psychology - and applies it to branding, UX, copywriting, design, video and illustration.
