THE COGNITION BRAIN
Data & Insight Story & Creativity Engagement & Strategy
B2B Messaging Framework
Content that engages audiences is built on data and framed within a broader brand story.
Brands live and die by the power of their messaging, which is why your messaging framework must be well-structured, segmented as necessary, and transferable across multiple tactical channels.
The Cognition Brain functions optimally around our values of speed and simplicity. So whether we’re creating a brand messaging framework or a campaign messaging framework, we always ensure the core messages can be understood easily and applied quickly.
Cognition built a coherent marketing strategy that aligned with our goals and a clear path to execution. We could have taken it to anyone to execute but given the quality of the work we had seen it was an easy decision to use them to deliver it.
Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.
Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK.
On the basis of effectiveness and good measurement now in place we can start to have some creative fun.
We saw a significant increase in our marketing performance with the first HubSpot campaign alone, delivering deeper metrics and engagement across our global database. The insights are fascinating and will allow us to be more customer-centric and personalised than ever before.
Contact the team at Cognition Agency for all your digital marketing requirements.