If businesses were to think about marketing agencies they would ask them to focus on what they can control. They would ask their agency to create the strongest possible platform for growth. They would ask them to clarify messaging, rationalise processes, gather evidence and tell a story capable of moving buyers to act.
Whenever you buy anything, you have to feel you are making the right decision and you have to think about it, if only for an instant. Feeling and thinking correspond to two brain systems or dual processes: System 1 and System 2.
Effective marketing comes from knowing how both Systems work and knowing when to leverage System 1 and when to leverage System 2.
This takes expertise in business intelligence & psychology as well as marketing.
Creates a great story and frames it
in words and pictures that will move
minds
Uses evidence and data to evaluate
how, when and where to tell the
story and what do with the feedback
from those who hear it
2 Stephen Street,
London
W1T 1AN
+44 0203 457 0565
Guildhall Buildings
Birmingham
B2 4BT
+44 121 725 3966
La Rambla 13
Palma, Illes Balears, Spain
07003
+34 971 727 882