If businesses were to think about marketing agencies they would ask them to focus on what they can control. They would ask their agency to create the strongest possible platform for growth. They would ask them to clarify messaging, rationalise processes, gather evidence and tell a story capable of moving buyers to act.
Whenever you buy anything, you have to feel you are making the right decision and you have to think about it, if only for an instant. Feeling and thinking correspond to two brain systems or dual processes: System 1 and System 2.
Creates a great story and frames it
in words and pictures that will move
minds
Uses evidence and data to evaluate
how, when and where to tell the
story and what do with the feedback
from those who hear it
Businesses invest in marketing to get a return yet 80% of businesses feel they have commercial needs that neither marketing agencies nor internal marketing teams can deliver.
The Route to Growth was developed to solve this problem...
