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Leveraging Technology In A Crisis (Part 1)


A Digital Lifeboat Series, Webinar 3
Thu, 16 April
Online Webinar

A Digital Lifeboat Series: Leveraging Technology In A Crisis (Part 1.)

Webinar 3 series 1

Hosts: Aaron Marshall & Dr. Peter Hughes

When: Apr 16, 2020 11:00 AM – 11:45 AM (GMT)

The third in our Digital Lifeboat for Business series of webinars addresses a critical issue all businesses face: how can you leverage technology in a crisis?

In a crisis, we tend to retreat into habitual behaviours but a crisis can be the best time to deploy new technology: it helps manage key processes during a period of disruption and provides a way for businesses to emerge stronger from the crisis.

Aaron Marshall from Procensol and Dr. Peter Hughes from Cognition will show how this can be achieved in less than 8 weeks.

Focusing on technology and psychology, this webinar outlines surprising and challenging solutions to the problems we face.



Aaron Marshall, Head of Automation Practice at Procensol 

A talented and engaging IT professional with over 15 years industry experience, spanning Service Delivery, Business Process Management, and Robotic Process Automation. Aaron is a skilled technology specialist; designing, delivering, and supporting IT solutions for organisations of all sizes.





Dr. Peter Hughes, Psychologist, Co-founder of Cognition Agency

PeterH-1 Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.



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