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Secrets of How Technology and Psychology Drive Growth
Thu, 31 October
BGF Birmingham, The Lewis Building, 35 Bull Street Birmingham. B4 6AF


Thought leaders and industry experts reveal the secrets of psychology and technology that drive business growth.

For the first time, key speakers from HubSpot, the world’s leading growth platform for inbound marketing, sales and service, and the BGF, the world’s most active investor in growing companies, will gather in Birmingham to reveal the secrets of marketing, sales, psychology and technology that drive business growth.Hosted by Cognition, one of the UK’s leading digital agencies, and in association with BGF, this is a one-off opportunity for businesses in the West Midlands to have access to this level of expertise in one place.

In a day crammed full of expert advice and practical insights, you will:

  • Learn why businesses plateau and how you can stop this from happening
  • Understand how psychology is the key to unlocking sales growth
  • Discover how technology and data can speed up your decision-making and reduce operational complexity
  • Learn the secret to hacking your mind to enable commercially effective thinking
  • Gain expert tips and tricks from the panel at our networking lunch. Tables hosted by the team will give you the chance to get one-to-one advice from the experts
  • Discover tools and systems that are proven to empower teams to do their best work
  • Enjoy free networking and a Q & A session with leading influencers

Plus much more!



Please note: This event is advertised for businesses only.



09:30  |  CHECK-IN OPENS

10:00 - 10:30  |  WELCOME

Sign in at reception, collect your event badge, get yourself refreshments, and get ready for a full day of thought leadership and actionable insights.


Speaker: John Berry, Chairman at Cognition

Speaker: Gurinder Sunner, BGF

11:00 - 11:45  

Speaker: Dr. Peter Hughes, Psychologist, Co-founder of Cognition Agency

BIO: Peter, who co-founded Cognition, is a psychologist and expert in digital transformation and decision science. He’s also a published ghostwriter and has facilitated digital transformation projects in the UK, Europe, South America, Russia, the Middle East and Asia. As a broadcaster, he has made many television appearances including Secrets of Superbrands, Addicted to Pleasure with Brian Cox and The One Show for the BBC. He’s helped high-profile people manage addictive behaviours and featured as an expert in many documentaries on leading figures in the entertainment industry.

11:45 - 12:00  |  REFRESHMENTS 12:00 - 12:45

Speaker: Ed Barrett, EMEA Partner Sales, HubSpot

BIO: Currently leads EMEA sales for HubSpot, Ed joined HubSpot in September 2017. Prior to that Ed was Head of the Google Cloud WW SMB Sales organisation from their Dublin EMEA HQ. Other roles in Google included leading the Cloud Partner channel in EMEA. Working in Cloud since 2006, Ed is passionate about enabling small and medium businesses grow through the use of technology.Prior to Google, Ed spent 15 years in the IT industry predominantly with IBM where he led worldwide sales for one of IBM’s Cloud solutions.  Ed held other commercial roles with IBM in storage, IT services, and strategy. 

13:00 - 14:00  |  LUNCH WITH THE EXPERTS

Get one-to-one expert advice and practical insights from the professionals at our networking lunch.

14:00 - 14:45

Speaker: Simon Calver, BGF Head of Investments - Ventures and Chairman of UK Business Angels Association

BIO: Simon is best known for his seven-year tenure as CEO at LOVEFiLM, one of the successes of the UK venture industry – leading the company's eventual exit to Amazon in 2011. He went on to become CEO of Mothercare plc, kickstarting the turnaround plan and accelerating international expansion in over 30 countries. Before this, he worked at multi-nationals such as Unilever, led PepsiCo in the UK, and was general manager at Dell. He currently leads Investments for venture and early-stage at BGF and sits on the Board of ScaleUp Institute, as well as many technology and fast-growth businesses. He is also a speaker/adviser on the early stage ecosystem.

14:45 - 15:30 Speaker:

Jill Palmer, CEO, Click Travel

BIO: Jill Palmer is the CEO of Birmingham based Click Travel, one of the UK’s fastest-growing travel management companies that builds its next-generation platform in-house to make booking & managing business travel seamless and cost-effective. Click Travel manages millions of travel bookings a year for a variety of businesses from FTSE 100 companies to the public and third sector.

15:30 - 15:45  |  REFRESHMENTS

15:45 - 16:30 |  ASK ME ANYTHING!

The full panel of experts ready to answer your questions!

Host: John Berry, Chairman at Cognition

Panel: Dr. Peter Hughes, Simon Calver, HubSpot, Jill Palmer, BGF 




What is the venue address?

The Lewis Building 35 Bull Street Birmingham B4 6AF. Tel: 0121 233 8709

What are my transport/parking options for getting to and from the event?

By rail:

Birmingham’s main station – New Street – is approx. 10 minutes’ walk to the office. On exiting the station, head towards Corporation Street. Turn left at the top of Corporation Street onto Bull Street and the venue is on the right-hand side of the road. The West Midlands Metro also operates from outside New Street station and alight two stops later at Birmingham Bull street. The office is on the right-hand side of the road. Snow Hill Station and Moor Street Station are also a few minutes’ walk to the office. 

From Birmingham International Airport:
Approximately 40 minutes in a taxi from the airport, or there are frequent trains running between Birmingham International station to New Street station. 

The closest taxi rank is located outside Snow Hill station which is a 3-minute walk from the venue. Uber/Gett/Ola also operate in Birmingham city centre. 

By Road:

Please note: There are a very limited number of visitor parking spaces available. Please let us know in advance if you require parking at the venue and we will confirm if parking is available. There are also Just Park facilities underneath the venue that can be booked in advance on their website or by downloading the app. You will need to search for parking at The Priory Queensway, Birmingham UK. 

How can I contact the organiser with any questions?

Please contact with any questions relating to the event itinerary.Please contact with any questions regarding location, venue or general inquiries.

Do I have to bring my printed ticket to the event?

You can print out your ticket, or alternatively, this is available on your mobile as a digital ticket.

Is my registration fee or ticket transferable?

Your ticket is transferable. If you need to change ownership, please contact with the transfer name and email address.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

If you need to change ownership, please contact with the transfer name and email address.

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