The McDonald’s formula that will revolutionise your business

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"Cognition has played a vital strategic role in Pearl’s journey from little known boat builder to the fastest growing luxury motor yacht builder in the UK"

Iain Smallridge, Managing Director, Pearl Motor Yachts

HubSpot has introduced its Operations Hub Enterprise tier, a solution that comes complete with robust data tools, enhanced integrations and even more flexible automation capabilities.

The 1st of November 2021 saw the launch of HubSpot’s new and improved Operations Hub, a suite of tools designed to supercharge the complete HubSpot CRM platform. The upgraded Operations Hub introduced its Enterprise tier, a solution that comes complete with robust data tools, enhanced integrations and even more flexible automation capabilities.

Before we dive into the newly launched Enterprise Tier, let’s take a look at the original HubSpot Operations Hub tiers and what they offer organizations:

HubSpot Operations Hub Free offers:

  • Two-way data sync
  • Default field mappings
  • Historical sync
  • All third-party integrations

HubSpot Operations Hub Starter offers:

  • Everything available in Free
  • Custom field mappings

HubSpot Operations Professional offers:

  • Everything available in Starter
  • Programmable automation and bots
  • Webhooks
  • Data quality automation

The above Operation Hub offerings set the standard for operations technology however, the Enterprise tier was added after HubSpot recognised that modern businesses have been struggling as they scale. You see, modern processes and systems quickly become unmanageable as a business grows and of course, this unmanageability inevitably leads to a disconnection between teams which causes a snowball effect that results in a noticeable business decline.

HubSpot set out to eliminate this issue by creating a platform that betters operational efficiency and eliminates the complexity that comes with scaling a business. HubSpot’s Operations Hub Enterprise gives your business and departments a unified toolset that has the power to connect apps, clean and curate customer data and automate business processes in a single CRM platform.

HubSpot’s new Enterprise Operations features are designed to align teams with the most connected data to ensure operation processes are kept efficient at scale. This gives teams the opportunity to spend time creating effective business strategies as opposed to wasting time on reactive data tasks.

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The HubSpot Operations Enterprise offers:

  • Everything in Professional Datasets
  • Reporting calculations
  • Snowflake data share
  • Additional reports, lists, and workflows

The HubSpot Operations Hub packages scale with your business as you grow and HubSpot Operations Enterprise is set to take that scaling to new heights.

How We Can Help

If you are interested in how you can leverage this new offering and integrate its new capabilities into your RevOps workflows, reach out to the Cognition team today.

As one of the UK’s biggest Diamond HubSpot Partners and an EMEA Growth Partner, we provide leading HubSpot consulting services to businesses around the world.

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